Job Description

Her Campus Media is seeking an Associate of Campus & Influencer Marketing who specializes in influencer, gifting, and campus ambassador programs to join our team full-time. This person will play a critical role in the execution and performance of our campus and influencer marketing campaigns including but not limited to digital, ambassadorships, sampling, and experiential while also providing thoughtful, strategic recommendations, insights, and support throughout the entire campaign process.

A creative and nimble culture, ambitious, engaged, and passionate influencers and content creators to work with, a focus on a key growth area for the business, and opportunity for growth make this an ideal opportunity for a talented and capable self-starter interested in an impactful role at the forefront of the campus and influencer marketing space.

Responsibilities and Duties:

• Serve as the strategic main point of contact for influencers or student leaders who participate in campaigns with our brand partners from start to finish

• Create, promote, and vet influencer applications for Campus & Influencer campaigns, identifying target influencers for projects and conducting outreach and follow-ups as needed

• Develop campaign briefs and guidelines for participating influencers (including timelines, messaging and requirements for their scope of work) based on client guidelines

• Review influencer content before it is published, ensuring it adheres to all FTC and client requirements

• Monitor and track contracted content as it is published, ensuring all participating creators are following guidelines and timelines, requesting edits when needed

• Manage and process influencer agreements and payments in a timely fashion in collaboration with Campus & Influencer Marketing department leadership and the legal and finance teams

• Collaborate with the Activations and Business Development teams to ensure excellent campaign execution, providing best-in-class influencer marketing counsel specific to brand, target, consumer and marketing objectives as needed

• Stay abreast of campus marketing trends and culture, assisting in the development of new resources, optimizations and efficiencies for our campaign processes and materials on an ongoing basis

• Help strategize and execute innovative sponsored opportunities and influencer education initiatives as led by the Community team, may include speaking opportunities

• Update and maintain internal databases and case studies with key information for assigned campaigns

• Potential to manage interns

Qualifications

We believe the following will set you up for success in this role. If you don't have all of these qualifications, please still consider applying and tell us more about what makes you a great candidate for this role! We value unique perspectives, approaches and backgrounds.

• Bachelor’s degree (or other college degree) preferred
• 1-3 years of full-time campaign management/influencer marketing experience, ideally at an agency in client-facing role(s)
• Demonstrated strong interest and knowledge in community-building, influencer marketing, and the college marketing industry as well as a pulse on trends in the space
• Excellent oral, written and verbal communication skills
• Rigorous attention to detail and eye for design
• Superior organizational and time management abilities
• Proficiency in social media, particularly TikTok and Instagram, as well as Asana, Canva, Mailchimp, and Google Drive a plus

Additional Information

Benefits & Perks

• Eligibility for performance bonuses
• Choice among six Aetna medical health insurance plans
• Dental and vision insurance
• 401k retirement savings plan with company matching
• Unlimited PTO and flexibility to work remotely
• Generous company holiday policy, with 22 paid federal and office holidays in 2024
• Two (2) additional floating holidays each year
• Parent-supportive culture, including paid parental leave and flexibility post-parental leave to support your transition
• Summer Fridays
• FSA and HSA offered
• Life insurance
• Short-term and long-term disability insurance
• Free One Medical membership offering same-day primary care over video or in person
• Free Health Advocate services to help navigate your medical benefits
• Free Membership to TalkSpace, virtual mental health therapy

Salary Range: $50,000 - $60,000

Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate’s skills, experience, and other factors.

Interview Process & Expectations

To apply, click the “I’m interested” button to upload your resume. Cover letter and/or portfolio are optional.

Please refer to our Interview Prep Guide (hercampusmedia.com/careers/interview-prep) for a general overview of our hiring and interview process and what we look for in applications.

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas. All of your information will be kept confidential according to EEO guidelines.