Job Description
You will be responsible for the day-to-day management of digital marketing campaigns, which can include SEO, paid search, display, programmatic and social advertising strategies across some of HexaGroup’s clients. You will work with our digital marketing team and be responsible for creating and optimizing SEO and paid media to reach our clients' KPIs.
Duties include:
Developing, executing and optimizing cutting-edge digital campaigns from conception to launch as part of our team
Defining, measuring and evaluating relevant paid media KPIs
Working cross-departmentally to align campaign strategies and goals across the organization
Providing ongoing actionable insights into campaign performance to relevant stakeholders
Building out media plans for various ad platforms and overseeing the day-to-day execution of paid media
Conducting keyword and website research, ad grouping, and audience targeting
Maintaining knowledge of industry best practices and new technologies
Qualifications
2-5 years of search engine marketing (SEM) experience
2-5 years of experience with social media advertising
2-5 years of experience with display and programmatic advertising
Certifications in Google Ads, Google Analytics and HubSpot a plus
Effective writing, verbal communication and presentation skills
Strong analytic skills and ability to relate results to client business objectives
Proficient project management skills
Able to multitask, organize, prioritize and structure workload
Knowledge of Microsoft Word, Excel, Outlook, and PowerPoint
Additional Information
All your information will be kept confidential according to EEO guidelines.