Job Description

HexaGroup is currently looking for a Digital Marketing Specialist to join our growing team. In this role, you will be involved in the Marketing strategy and development of a wide range of content for agency clients.

RESPONSIBILITIES

• Prepares marketing and advertising strategies, plans, and objectives for our clients
• Implements marketing and advertising campaigns
• Prepares marketing reports by collecting, analyzing, and summarizing sales data.
• Prepares and Coordinates content development and marketing services as defined in the marketing strategy:
  • Website content development
  • Blog writing, editing and publishing
  • Social media marketing and monitoring
  • Search engine optimization (SEO)
  • Premium content creation including e-books, whitepapers, case studies and infographics
  • Website updates and optimizations
  • Email marketing planning, publishing and monitoring
  • Lead management
  • Marketing automation
  • Paid advertising management including social media advertising, Google ads, and other paid advertising initiative
• Plans and organizes promotional presentations; updating calendars.

Qualifications

REQUIRED SKILLS

• 2-5 years of relevant experience in various marketing roles
• A minimum of two years of exposure to a marketing automation platform: Hubspot, Marketo or Pardot
• Excellent copy-writing skills
• Phenomenal communication skills – both written, verbal and non-verbal
• Knowledge of on-page SEO techniques best practices
• An understanding and use of social media for business
• Experience successfully working in fast–paced, process and deadline driven, entrepreneurial environments with minimal guidance
• Ability to manage and prioritize multiple projects
• High energy level, self-motivated, and demonstrates initiative
• Four-year university degree: Communication, Marketing or Journalism specialization preferred but comparable years of experience in marketing acceptable.

Additional Information

All your information will be kept confidential according to EEO guidelines.