Job Description

ABOUT HEYDAY                                              At Heyday, we are expert skincare that empowers everyone to be their best self. Before Heyday opened in 2015, we were curious why it was so challenging for consumers to look after their skin. Facials, for many, simply were not-for-me or a once-in-while indulgence tucked away in luxury spas or dermatologist offices. Many consumers still don’t know what an esthetician can do for them. That conversation is changing, and we are here to lead it. As part of our next chapter, we will replicate our standout physical experience to an online experience, creating a new way of engagement in skincare that doesn’t exist, but should. Skincare is the number one daily routine behind food, and there’s no trusted brand in the category. This is an exciting opportunity to join a fast-growing and energetic team that will work together to deliver creative solutions to a $100bn online category. We’re looking for talented problem solvers who lead with passion, drive continuous results, foster a growth mindset, and collaborate effectively. Today, Heyday is an omnichannel skincare business with 10 shops in New York, Los Angeles, and Philadelphia, and a fast-growing digital presence aiming to innovate in skincare the same way we did with the skincare experience offline. We’ve been named “Best Facial” by New York Magazine, performed 300,000 treatments, created the largest team of talented estheticians, and collected valuable skincare data the entire way. We are headquartered in Soho, New York (though currently remote). Oh, and the word Heyday… it means the period of your life when you’re at your prime. We believe every day should be your Heyday – we happen to start with skin. ABOUT THE ROLE We are looking for a customer-centric, results-driven Performance Marketer to lead strategy and execution for our paid marketing initiatives. This includes the management of Facebook/Instagram, Paid Search and Shopping as well as leading the launch of YouTube, Display, TikTok, Pinterest, Podcast, etc. as we further diversify our paid media footprint. As we continue to scale, we will unlock efficiencies in our existing channels while diversifying our channel mix to hit CAC and ROAS goals across our company operated (and franchise) shops and an exciting new launch of a digital product.This role will be focused on driving continuous growth at profitable rates through iterative testing and analysis. Reporting directly into the Director of Growth Marketing, this is a high impact role where you will set a vision and roadmap to take Heyday’s acquisition efforts to the next level. WHAT YOU’LL DO

• Own and efficiently scale Heyday’s digital channels (Paid Search, Shopping, Paid Social, YouTube) by optimizing cost-per-acquisition and ROAS, and by launching new channels
• Maintain knowledge of digital marketing/media best practices for highly efficient and effective campaigns across channels, with an eye on emerging channels and tactics
• Successfully translate brand voice and creative expression into content that converts digitally, working closely with creative and content cross-functional teams
• Actively monitor innovations and changes in the ad tech space and test new platforms 
• Develop and maintain a performance marketing dashboard, meticulously track pacing to goals and budgets, actioning in real time to respond to business needs
• Regularly communicate performance insights, test learnings, and acquisition strategy
• Partner with the Retention Marketing team to leverage CRM lists in retargeting and prospecting efforts, driving improvements in marketing efficiency and effectiveness as well as preparing for future privacy changes

THE IDEAL CANDIDATE QUALIFICATIONS

• 3-5 years of performance marketing experience at a consumer company or media agency, including at least 2 years of experience managing SEM and Facebook/Instagram ad campaigns (tracking, planning, reporting)
• Expert level of Facebook Business Manager, Google Ads Manager & Google Analytics knowledge
• Strong track record of effective collaboration with creative, content, retention and digital product teams
• Strong project management, attention to detail, and a no-task-too-small mentality
• Love for both the thrill of early/mid-stage startups and the challenges that come with scaling
• You stay ahead of cutting-edge trends and channel developments and are not afraid to test them
• You understand and know what creative components work - copy, imagery, design and have a rigorous and systematic approach to testing these elements
• You are passionate about education.  Heyday’s true mission is to educate and empower our clients’ skincare routine
• You’re interested in skincare, self-care, and wellness. You don’t have to be a guru, but passionate for the category and can understand the customer mindset around skincare and self-care

BONUS:

• If you have experience with TikTok, Connected TV or any other new emerging channels
• If you have experience driving new customer acquisition under a subscription and/or franchise model

LOCATION & LOGISTICS

• This is a full-time role
• The company is currently working remote and plans to remain remote

BENEFITS HIGHLIGHTS At Heyday, we’re committed to the happiness and well-being of our employees and aim to create a workplace that fosters both personal and professional growth. Our benefits include, but are not limited to:

• GENEROUS PAID TIME OFF (every employee needs time to rest, recharge, and pivot the mind)
• COMPREHENSIVE HEALTH, DENTAL, VISION & FSA BENEFITS (for you & available for dependents)
• DISCOUNTED FACIALS & SKINCARE PRODUCTS (staff facials at $5, products at 35% off, and discounts for family & friends)
• PAID PARENTAL LEAVE (for any parents, with a flexible return-to-work program)

Heyday is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company. This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Heyday Skincare Corporate.