About Heyday
At Heyday, we are expert skincare every day that empowers everyone to be their best self. Before Heyday opened in 2015, we were curious why it was so challenging for consumers to look after their skin with the right routine of services and products and expert esthetician advice. Skincare is the number one daily routine behind food and there’s no trusted brand in the category. This is an exciting opportunity to join a fast-growing and energetic team that will work together to deliver creative solutions to a $100bn online category that desperately needs to be disrupted. We’re looking for talented problem solvers who lead with passion, drive continuous results, foster a growth mindset, and collaborate effectively.
Today, Heyday is an omnichannel skincare business with plans to open 300 locations by 2026, and a fast-growing digital presence aiming to innovate in skincare the same way we did with the skincare experience offline. We’ve been named “Best Facial” by New York Magazine, performed 450,000 treatments, created the largest team of talented estheticians, and collected valuable skincare data the entire way.
Oh, and the word Heyday… it means the period of your life when you’re at your prime. We believe every day should be your Heyday – we happen to start with skin.
About the Role
We are looking for a customer-centric, results-driven, marketer to own customer initiatives, our membership program, and our retention marketing channels (email, SMS, push/in-app) with the goal to drive lifetime value. This is a remote opportunity.
What You’ll Do
Build a cross-channel customer engagement plan to drive appointment bookings and client loyalty across email, SMS, push, and in-app messaging; identify opportunities to expand into other channels
Lead and deliver on loyalty roadmap in support of key Heyday retention goals across member loyalty, new client retention, content personalization, CRM and customer engagement.
Serve as category expert and key stakeholder in building optimized Heyday member loyalty program and driving client retention. Manage communication plan, delivery of benefits, identify gaps and opportunities.
Identify opportunities to leverage data to execute optimized retention marketing strategies. Monitor and report on the performance of all campaigns and journeys across key metrics (open rate, clicks-to-open rate, conversion/net revenue/aov, as well as Shop metrics such as member conversion and appointment bookings). Provide insights on a weekly basis to help understand what is driving these results and how they inform our go-forward strategy
Partner with key cross-functional stakeholders including; Marketing team channel leads, Customer Experience & Innovation, Tech & Product, and New Shop Operations teams to develop and launch strategic communication plans and client segmentation journeys.
Develop and maintain a content calendar, crafting creative briefs and providing feedback to design/content to ensure we are well positioned to meet campaign, team, and company objectives.
Manage, develop, and deploy comprehensive email and SMS campaigns, leveraging Heyday ESP Klaviyo.
Develop a deep understanding of the Heyday customer journey, working with cross-functional partners to develop highly-targeted and personalized communications across owned channels
The Ideal Candidate
At least 5 years of professional experience in brand or client services role in an email, CRM/database, retention/loyalty marketing, with a demonstrated knowledge in email/SMS marketing.
Ideally 2 years in a retention marketing leadership role. Analytical role within a service-based, membership or DTC company a plus.
Highly analytical and curious. Well-versed in all aspects of marketing analytics and deep experience with applying analytics to digital marketing. You want to understand the whys behind a what, using those insights to adapt and evolve the retention strategy.
Dedicated to a test-and-learn mindset; you love to experiment, understand how to design a testing roadmap to drive growth within owned KPIs, and are not afraid of failure A history of using consumer data to drive business outcomes or consumer experiences.
Equal parts tactical and strategic, willing and able to roll up their sleeves but with a long term vision and an understanding of how to get there
Have a deep understanding of segmentation strategies and how to align content to the right audiences to drive conversion
Ability to navigate and work cross functionally at all levels of the organization with strong strategic communications and cross collaboration/influencing skills.
Experience with an omnichannel (online + brick and mortar) and/or services brand (i.e. salon) preferred but not required
Strong writing skills, strategic thinker, creative eye, and outstanding attention to detail
Inclusive, empathetic, discerning, curious, and devoted to the customer
Future-oriented thinker with expertise in external practices and trends.
BA/BS required with background in a related field.
Benefits Highlights
At Heyday, we’re committed to the happiness and well-being of our employees and aim to create a workplace that fosters both personal and professional growth. Our benefits include, but are not limited to:
Generous Paid Time Off (every employee needs time to rest, recharge, and pivot the mind)
Comprehensive Health, Dental, Vision & FSA Benefits (for you & available for dependents)
Discounted Facials & Skincare Products (staff facials at $5, products at 35% off, and discounts for family & friends)
Paid Parental Leave (for any parents, with a flexible return-to-work program)
This is a remote position.