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Marketing Analyst

insightsoftware

Marketing Analyst

Raleigh, NC
Full Time
Paid
  • Responsibilities

    Job Description

    • Execute CRM and MAS systems integrations to analyze, synergize and migrate acquired business processes & data into parent company processes & platforms (Salesforce, Pardot)
    • Lead discovery sessions regarding processes with acquired company’s counterparts to document requirements and action items
    • Have ownership of mapping, transformation, and validation of Marketing data (leads, contacts, campaigns)
    • Collaborate cross-functionally (Business Systems, Sales Operations, Marketing, Consultants) to execute action items
    • Liaise with Director, Marketing Integrations to ensure deliverables with respect to the overall integration schedule
    • Proactively identify and escalate potential risks
    • Provide training and post-integration support for incoming team members
    • Identify integration process improvements and document best practices
  • Qualifications

    Qualifications

    • Bachelor's Degree in Marketing or related field required
    • 3+ years of experience in Salesforce and/or Pardot; consultant capacity highly preferred
    • Experience with enterprise integration tools and extract, transformation, and load (ETL) tools
    • A background in CRM/business process design and implementation
    • A background in lead-to-opportunity process (lead capture, scoring, routing)
    • Familiarity with GDPR, data governance best practices
    • Excellent verbal and written communication skills
    • Superb analytical acumen and the ability to manipulate large data sets (Vlookup, pivots, etc.)
    • Easily establishes rapport and effective relationships across role hierarchies
    • Experience executing projects with cross-functional dependency

    Additional Information

    All your information will be kept confidential according to EEO guidelines.

    INSIGHTSOFTWARE IS UNABLE TO PROVIDE SPONSORSHIP

    ** AT THIS TIME INSIGHTSOFTWARE IS NOT ABLE TO OFFER SPONSORSHIP TO CANDIDATES WHO ARE NOT ELIGIBLE TO WORK IN THE STATED WORK LOCATION. **