Job Description

·       Lead PR campaigns for miHoYo and its products, develop and manage product publicity   throughout development based on PR strategies targeting the regions of distribution, position products, messages, platforms, and miHoYo’s brands.                  

·       Develop and maintain relationship with game industry-related media and content creators both niche and mainstream           

·       Cultivate and expand in house media contacts, ensure consistent communication and accurate,  appropriate message distribution.            

·       Work closely with members from various departments including marketing, community, development,  and production to set up deliverables and up-to-date schedule for product publicity.

·       Create and edit press assets including press releases, talking points, media alerts, and presentations.             

·       Be responsible for the performance and output of strategic PR plans, conduct research and

analysis of press activities, PR campaigns, and potential opportunities,               

·       Deliver informative PR reports timely to the executive team to maintain and extend the team’s knowledge of products, the company, and the game industry while modifying and optimizing strategic PR plans of products periodically.                    

·       Supervise internal and external communication with gaming platforms and franchises by responding to the requests from business partners to maintain close relationships with them while exploring potential business opportunities to enhance the marketing and PR performance of products.          

Qualifications

·       Bachelor’s or advanced degree in Journalism or Communications is preferred.

·       5 years of experience in public relations, expertise in gaming or related industries and a global mindset.                        

·       Exceptionally knowledgeable about publicity in the game industry and works professionally                          and  strategically to explore and cultivate public relations opportunities.                  

·       A resultdriven mind that has directions to and determination of finding solutions. Able to identify and prioritize tasks and deliver ideal project performance under time constraints and workload pressure.                      

·       Openminded, curious, always ready to take up challenges, can quickly adapt to changes such as working around the globe.                 

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Additional Information

All your information will be kept confidential according to EEO guidelines.