Job Description

The e-commerce analyst will work with the Director of eCommerce to determine the business KPI’s and create and maintain standardized reporting for the team, as relates to the company's online retail presence. They are responsible for analyzing and reporting trends in customer purchases and changes in the online retail market to the Director, so they are well-informed when making business decisions. The analyst will also track the company's web analytics, search engine ranking, advertising campaign results, and other brand metrics and to propose actions that enhance Hopkins’ progress towards its short and long-term goals.

ESSENTIAL FUNCTIONS:

• Gather data that includes sales, rankings, customer reviews, and the standing of a company's online competition.
• Track, report and analyze online metrics including, but not limited to: homepages, landing pages, on-site demographics, platform performance, customer purchase analysis (retention & increase purchase frequency), and bounce rate by page.
• Conduct shopping funnel analysis and reporting to inform new technical projects that will result in conversion improvements.
• Capture daily, weekly, monthly, and yearly eCommerce KPI’s and analyze trends over time.
• Perform deep-dive analysis into our key KPI’s to understand the “why” of our customer’s behavior.
• Submit recommendations to improve the revenue opportunities for the business, based upon data collected.
• Track and analyze targeted competitor products to assess changes in competitive standing. Offer recommendations for appropriate actions/corrective actions that should be taken.
• Stay current on eCommerce industry trends and how they can apply to our business while providing input on opportunities and risks.
• Support and implement various development projects
• Effectively undertake the requirement elicitation, document and analysis, solution design, testing definition, and execution.
• Interact with the product teams and work closely with them to understand their business needs and opportunities.
• Undertake conversion of data to the new system and work with the application support personnel for the implementation of system software.

EDUCATION & EXPERIENCE:

• Bachelor’s degree in business management, systems management, or marketing.
• Should possess experience using software used to track online sales and create multi-variable graphs to predict changes.
• Experience analyzing conversion rate optimization activities (such as A/B testing) and reporting on findings.
• Should have a strong understanding of the rules of web design and branding so as to understand the necessary steps to make a consistent brand image and user-friendly site that maximizes potential sales, improving site conversion.
• 3-5 years of related eCommerce analytical experience.

Company Description

Hopkins manufacturing Corporation designs manufactures and markets a diverse line of products targeted at the automotive and RV aftermarket. We provide patented products that lead in several industry segments. Hopkins is headquartered in a friendly, Midwest, college town. "As the Front Porch of the Flint" Hills this area features large lakes and a national wildlife preserve that offer sporting and other recreational activities. Hopkins provides career growth opportunities in a supportive work environment. A complete fringe benefits package includes health, dental, life and disability insurances, 401(k) plan with employer matching and profit sharing contributions, a quarterly bonus plan and many other special programs.