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Digital Marketing Specialist

Hospitality Enterprises, Inc.

Digital Marketing Specialist

New Orleans, LA
Full Time
Paid
  • Responsibilities

    *It is not our practice to ask for personal information prior to our on-boarding process. We conduct in-person interviews with all of our candidates. Should you ever be asked to give out any of your personal information, please contact our Human Resources Department. *

    Qualifications/Education/Skills:

    Ability to read and understand English

    Must have full visual capabilities

    Bachelors Degree preferred, but not required -- Marketing/Communications/Advertising OR have 1-2 years’ experience in the field

    Must be able to work flexible shifts, some weekends required

    Excellent communication and writing skills

    Advanced computer skills required:

    Proficient in Microsoft Office: Excel, Word

    Proficient with social media content management system such as Hootsuite, Wordpress or similar CMS system

    Proficient with Google Analytics

    Advanced computer skills desired, but not required:

    Familiarity with email marketing system such as Constant Contact, iContact, or Emma

    Familiarity with Adobe Creative Suite: Photoshop, InDesign

    Familiarity with Photography: stills and video

    Job Purpose:

    Assist the Digital Marketing Director with all digital marketing efforts for this multi-million dollar company across over a dozen products and attractions; Paddlewheeler Creole Queen, Riverboat Louis Armstrong, Jean Lafitte Swamp and Airboat Tours, New Orleans On the Town Concierge, Natchez Grand Hotel, Monmouth Historic Inn and Suites, Chateau Saint Denis, New Orleans Tours, Big Easy Housing, and New Orleans Airport Shuttle.

    Maintain web content consistent with SEO best practices and standards for all Hospitality Enterprises/bigeasy.com affiliated web pages.

    Develop blog content consistent with brand standards.

    Assist with monitoring and responsive engagement for all Hospitality Enterprises/bigeasy.com affiliated social media accounts including, but not limited to, bigeasydotcom, Paddlewheeler Creole Queen, Jean Lafitte Swamp and Airboat Tours, New Orleans On the Town Concierge, Natchez Grand Hotel, Monmouth Historic Inn and Suites, and Chateau Saint Denis.

    Assist with management of SEM, SEO, and web content programs

    Monitor and responsive engagement with digital customer service platforms including social media, Trip Advisor, Yelp, etc

    Provide on-the-ground live coverage of special events when applicable.

    Assist with drafting press releases and managing media lists.

    We are a EOE/DRUG FREE employer.