Job Description

Direct, lead, and execute brand plans that maximize the brand image, equity, and profitability while managing global supplier relations

MAIN RESPONSIBILITIES

BRAND STRATEGY (30%):

• Participate in the Brand and business planning process 
• Implement business strategies to achieve volume and profit targets
• Provide clear executional direction to Sales Organization
• Develop programs to grow brands’ market share within targeted markets (as necessary) 
• Track KPIs and measure program effectiveness

PROFITABILITY (10%):

• Ensure A&P spend is prioritized against brand missions & relevant growth drivers
• Develop and oversee optimum pricing strategy with sales force and suppliers to maximize profit and volume growth

STAKEHOLDER RELATIONSHIPS (25%):

• Work with Sales (incl. Distributor & Retail partners), Supply chain, Finance, Legal, HR, and IT to gain input and support for opportunities & priorities required to achieve plans
• Manage Agency relationships and deliver monthly and quarterly performance updates 
• Work closely with CMO to develop brand strategy for US market that supports image & equity of brand

LEADERSHIP (10%):

• Influence cross-functionally and manage external agencies 
• Ensure effective communication and alignment of brand & company goals
• Manage A&P and T&E budgets
• Be a leader and a brand champion across the organization

Qualifications

QUALIFICATIONS AND EXPEREINCE

• Marketing or Business Degree preferred
• 6-8 years of brand marketing experience in consumer-packaged goods or premium/lifestyle environment.
• Experience working within the beverage alcohol & three –tier system is a plus.
• Experience working in partnership with Sales required. 
• Global Business relations a plus. 
• Strong leadership, ownership, and communications skills.
• Must be able to work with all levels of the organization, lead cross-functionally, and adapt to fast-paced, changing work environment. P&L management a plus.

Additional Information

The above statements describe the essential functions and qualifications needed for Brand Manager has been prepared by Hotaling & Co., LLC to use in planning, staffing, budgeting and/or evaluation of employees. It also provides employees with a guide to the duties they are expected to perform. It is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees in this position. Actual job responsibilities may change at management's discretion, without notice.

Hotaling & Co., LLC is an at-will employer, which means that an employee may resign or Hotaling & Co., LLC may separate an employee from service with or without cause at any time for any reason. There is nothing written in this position description that guarantees continued employment. I have read the above position description and believe that it does accurately define the job.