Job Description

Dept: Marketing

Reports to: Vice President of Owned Brands

Salary range: $90,000-$130,000 base

This individual will be responsible for overseeing the digital marketing strategy and execution that supports marketing objectives and drives business growth, including:

1. Developing and implementing a comprehensive digital marketing plan.
2. Producing and managing various forms of digital content, including text, images, videos, and animations, to support the goals of digital marketing campaigns, aligns with the overall marketing strategy, and is optimized for different digital platforms, such as social media, email, and websites.
3. Measuring and analyzing the success of digital marketing campaigns.
4. Staying up-to-date on the latest digital marketing trends and technologies.
5. Collaborating with brand managers to ensure digital marketing aligns with overall brand business goals.

** Key Skill Set**

The Digital Marketing Manager must have a combination of strategic, technical, and creative skills to effectively lead digital marketing efforts and drive business growth. The right candidate should have the following skills:

1. Strategic thinking: Ability to develop and execute a comprehensive digital marketing plan that aligns with the overall business goals.
2. Technical expertise: Knowledge of digital marketing technologies, tools, and platforms, such as Google Analytics, social media platforms, and email marketing software.
3. Data analysis: Ability to collect and analyze data to measure the success of digital marketing campaigns and make data-driven decisions.
4. Project management: Ability to manage multiple projects and campaigns, prioritize tasks, and meet deadlines.
5. Team management: Ability to mentor and motivate a team of brand marketers and collaborate with other departments.
6. Creative thinking: Ability to develop engaging and innovative digital marketing content that resonates with the target audience.
7. Communication and interpersonal skills: Ability to effectively communicate with stakeholders, including suppliers, brand managers, and creatives.
8. Adaptability: Ability to stay up-to-date on the latest digital marketing trends and technologies and adapt the digital marketing strategy accordingly.

Qualifications

• Bachelor’s degree preferred, preferably in Business and/or Marketing
• Minimum of 5+ years of digital experience, Beverage Alcohol industry experience a plus.
• World-class digital acumen, specifically within U.S. spirits ecommerce.
• Deep understanding of the digital ecosystem and digital conversion cycle to take shoppers from Awareness to Purchase.
• Data and insight driven with ability to translate key insights into digital strategies.
• Strong analytical skills to assess ROAS and ROI across activities.
• Strong and effective communication skills (verbal, written, presentation, listening).
• Excellent project management and organizational skills with the ability to prioritize and multi-task.
• Self-starter who thrives in a dynamic, fast-paced executional environment with a high tolerance for flexibility and ambiguity.
• Strong team player and collaborator with the ability to drive results and vet out solutions working cross-functionally.
• Positive “can do” attitude with a growth mindset.
• Strong alignment to company culture and values – curiosity, passion, generosity, creativity and integrity.
• Resourceful, creative and organized with ability to manage timelines and logistics
• Desires to make a difference, find innovative solutions while demonstrating passion for the brands to be served
• Proficient in Excel, Outlook, PowerPoint and Word; syndicated database experience (IRI or Nielsen) a plus.

** Additional Requirements / Other**

• Flexibility to work occasional evening hours and weekends.
• Travel up to 10-20% of the time.
• Must be able to travel internationally.

Additional Information

The above statements describe the essential functions and qualifications needed for a Business Development Manager, has been prepared by Hotaling & Co., LLC to use in planning, staffing, budgeting and/or evaluation of employees. It also provides employees with a guide to the duties they are expected to perform. It is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees in this position. Actual job responsibilities may change at management's discretion, without notice.

Hotaling & Co., LLC is an at-will employer, which means that an employee may resign or Hotaling & Co., LLC may separate an employee from service with or without cause at any time for any reason. There is nothing written in this position description that guarantees continued employment. I have read the above position description and believe that it does accurately define the job.