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Brand Manager

Hotaling & CO.

Brand Manager

San Francisco, CA
  • Responsibilities

    Job Description


    The Brand Manager is a full-time position focused on building Hotaling & Co brands


    The Brand Manager reports directly to the Marketing Director. This person will also work closely with the marketing team, the global supplier contacts, and the national sales team.


    The Brand Manager will direct, lead, and coordinate brand plans that maximize the brand image, equity, and profitability



    • Participate in the Brand and business planning process
    • Implement business strategies to achieve volume and profit targets
    • Provide clear executional direction to Sales Organization
    • Develop programs to grow brands’ market share within targeted markets (as necessary)
    • Track KPIs and measure program effectiveness


    • Ensure A&P spend is prioritized against brand missions & relevant growth drivers
    • Develop and oversee optimum pricing strategy with sales force and suppliers to maximize profit and volume growth


    • Work with Sales (incl. Distributor & Retail partners), Supply chain, Finance, Legal, HR, and IT to gain
    • input and support for opportunities & priorities required to achieve plans
    • Manage Agency relationships
    • Work closely with CMO to develop brand strategy for US market that supports image & equity of brand


    • Use marketing expertise to implement strategies and oversee programs and promotions to drive brand growth and build image and equity
    • Develop and oversee creative and merchandising development and expenditures
    • Help design and execute PR and event plans


    • Work closely with blending and sourcing team to drive on time delivery and success of new product releases
    • Ensure effective communication and alignment of brand & company goals
    • Manage A&P and T&E budgets
    • Be a leader and a brand champion across the organization
  • Qualifications



    • 6-8 years brand marketing experience in consumer packaged goods or premium/lifestyle environment.
    • Experience working within the beverage alcohol & three –tier system is a plus. Innovation experience a plus.
    • Strong leadership, ownership and communications skills.
    • Experience working in partnership with Sales required.
    • Solid interpersonal and communication skills. Must be able to work with all levels of the organization and must be able to adapt to various work styles.
    • Broad time commitment including some nights.
    • Travel up to 30% of the time and may be on short notice.

    Additional Information

    The above statements describe the essential functions and qualifications needed for Brand Manager has been prepared by Hotaling & Co., LLC to use in planning, staffing, budgeting and/or evaluation of employees. It also provides employees with a guide to the duties they are expected to perform. It is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees in this position. Actual job responsibilities may change at management's discretion, without notice.

    Hotaling & Co., LLC is an at-will employer, which means that an employee may resign or Hotaling & Co., LLC may separate an employee from service with or without cause at any time for any reason. There is nothing written in this position description that guarantees continued employment. I have read the above position description and believe that it does accurately define the job.