Job Description
Hughes Media is a growing independent, full-service digital marketing agency based in Atlanta that provides best-in-class media, marketing, and creative execution. We’re passionate about our clients and we’re just as passionate about our growing team and we’re looking for a dynamic leader to help continue growth.
Hughes Media was founded in 2000 and has continued steady growth every year. We are seeking a Paid Social Media Manager to oversee all organic and paid social media efforts at our digital marketing agency. You will work closely with account managers, designers, writers, and assistants to help you do your job effectively. An ideal candidate will be an experienced (hands-on) expert who has a demonstrated ability to run effective ads on Facebook and Instagram. We are looking for someone to manage 8-12 paid Facebook ad accounts. Responsibilities around this paid social management include:
Managing and optimizing existing campaigns in our agency Business Manager account to continually improve performance.
Creating new campaigns and driving overall strategy to meet client goals (you will work with our team of writers and designers to help create campaign elements).
Ability to onboard new clients and set up new accounts through Business Manager.
Knowledge of the FB pixel and how to set up Events and custom audiences.
Optimizing campaigns for website conversions, lead generation, engagement, website traffic, etc.
Conduct multiple AB tests (using dynamic ads or other strategies) to optimize campaign performance (targeting, creative, bid type, etc).
Navigate the iOS update to adjust ad settings and strategies to improve performance.
Making budget recommendations and providing estimated results.
Regularly reporting results, translating to layman terms and explaining why you are getting certain results, and making suggestions to improve performance.
Staying abreast of changes in the FB advertising landscape, educating the Hughes Media team of noteworthy updates, and implementing new knowledge.
As the Paid Social Media Manager, you will also be responsible for managing 8-12 organic social media accounts. Responsibilities for organic social media management include:
Planning and delegating or helping create content calendars a minimum of one month in advance. You will work with a team to delegate content writing, graphic creation, content approval, and scheduling through Hootsuite.
Ensuring social media calendars are created on time, meet client requirements, and align with established marketing strategies.
Driving strategy for all social media content and making suggestions to improve performance.
Making sure all best practices and the latest trends are being implemented.
Regularly reporting results, translating to layman terms and explaining the cause of any shifts, and making suggestions to improve performance.
Minimum of 3 years of experience as a social media expert or similar role.
Must have run Facebook ads within the past 2 years.
Must have experience in Facebook Business Manager.
Demonstrate creativity and well immersed in social media.
Strong analytical skills.
A/B testing or other testing method experience.
Strives for producing high-quality work.
Team player.
Practices superior time management.
Facebook Blueprint Certification is a plus.
The ability to run Google Ads is a plus.
Design/Photo/Video editing experience is a plus.
Benefits:
Work from home.
Paid education/training opportunities.
PTO including 10 paid holidays.
Retirement plan with employee match (after 1 year of employment).
Finder’s fee bonuses if you help bring new business to the agency.
Company Description
Hughes Media is a growing independent, full-service digital marketing agency based in Atlanta that provides best-in-class media, marketing, and creative execution. We’re passionate about our clients and we’re just as passionate about our growing team and we’re looking for a dynamic leader to help continue growth. Hughes Media was founded in 2000 and has continued steady growth every year.