Job Description

HUSTLER Hollywood is presently seeking a CRM/LOYALTY & BRAND MARKETING MANAGER for our growing retail division. HUSTLER Hollywood is a sophisticated lifestyle boutique providing an upscale shopping experience catered to adults. We offer an extensive selection of high-quality toys, erotica, lingerie, apparel, jewelry, accessories, and more. Our mission is to encourage curiosity and provide our customers with a wealth of information in a sex-positive environment.

We are seeking talented, passionate individuals who share our belief that all people have the right to receive education, knowledge, and resources that enable them to embrace their sexuality and explore the full spectrum of pleasure. As an employee of HUSTLER Hollywood, your primary responsibility is to foster an atmosphere where individuals of all walks of life feel welcomed to come and speak freely about sexuality. If you’re a sex-positive, open-minded person dedicated to elevating customer experience and education, join our mission to erase the shame.

The first HUSTLER Hollywood opened in 1998 on the famed Sunset Strip in West Hollywood making this its 22nd year in business. Currently, there are 35 stores across the US with additional stores planned for 2021, and an eCommerce site, HUSTLERHollywood.com 

POSITION SUMMARY:

The CRM/LOYALTY & BRAND MARKETING MANAGER is responsible for supporting the execution of marketing campaigns and funnels in multiple capacities. This dynamic role supports the delivery of revenue impacting marketing programs aligned with HUSTLER Hollywood’s strategy and initiatives.

The Digital Marketing Manager will support the marketing team by coordinating digital marketing activities, building out marketing and sales funnels and optimizing campaigns for maximum effectiveness.

This position requires the ability to coordinate cross-functional teams. The ideal candidate will have a strong passion for digital marketing and execution, the desire to learn and grow in a fast-paced environment, an eye for detail, and the ability to build great personal and professional relationships.

The main focus of this role will be working with the marketing team to execute the day-to-day email production and delivery. This role ensures accuracy and quality in the setup and execution of campaigns and customer journeys. 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develops and owns an overall CRM strategy & communications plan ensuring one holistic view of the customer across all marketing channels and drives engagement through relevant, personalized, and timely communications via email marketing channel (and in-app, sms, push, etc. notifications) to drive success against critical KPIs (sales, LTV, retention, etc.).
• Manages loyalty and rewards program for both retail and online customers creating innovative programs that properly segment audienes and incentivize groth of critical KPIs (sales, users, points growth/redemption, etc.).
• Maintains and manages front end updates of HUSTLERHollywood.com website to ensure maching look and feel of the supporting marketing material syndicated via CRM communications. Ensures the highest standards of visual Brand appearance online throughout customer journey.
• Sets up all promotions, promo codes, on all platforms (CRM, Shopify, Nosto).
• Constantly assesses competitors and their CRM marketing efforts, reviews emerging technology, and stays on top of the new trends to identify new solutions for HUSTLER Hollywood both in-store and online to enable an overall pleasant and co-related experience.
• Creates and executes the omni-channel messaging calendar inclusive of email, SMS, and push to optimize customer’s path to purchase. Develops & executes holistic testing strategy to increase engagement across marketing channel.
• Conduct ongoing A/B testing to optimize and increase the effectiveness of CRM programs. Develops customer journey maps and continually tests and learns methods to refine direct customer communications.
• Manages a regular performance reporting cadence and communicate initiatives and outcomes to the broader team members and senior members of HUSTLER Hollywood organization.
• Ensures compliance with CAN-SPAM, CASL, and GDPR.
• Plans and executes a robust email marketing calendar including series-based emails such as welcome series, abandoned cart, post purchase and lapsed buyer amongst others.
• Monitors and analyzes the effectiveness of CRM communication campaigns using CRM reporting, Google Analytics and other monitoring tools on a daily, weekly, and monthly basis.
• Works with other department heads and staff to discuss plans and marketing strategies.
• Performs thorough QA checks on all campaigns; ensuring content accuracy, functioning links, tracking tags, and assess segmentation/audience settings.
• Analyzes the performance of campaigns, summarizes key insights, and offers recommended next steps.
• Manages content, product merchandising, and optimizing product visibility as well as customer journey online.
• Proactively identifies strategies to drive revenue in line with digital strategy and target.
• Focuses on the growth and expansion of the brand’s Customer Loyalty Program.

QUALIFICATION REQUIREMENTS:

• Experience with CRM marketing automation and email service providers required (Klaviyo and Nosto a plus). Knowledge of using UTM tags parameters. 
• Prior experience with loyalty growth programs.
• Experience managing and working with CMS software (Shopify a plus).
• 2-3 years experience within a marketing environment, preferably at an advertising, digital or marketing agency
• Basic HMTL and graphic design skills required.
• Technically savvy, comfortable using multiple software applications (i.e., proficiency in Word, Excel, Photoshop)
• Excellent organizational skills, including attention to precise details
• Strong multitasking skills and ability to work in a fast-paced environment
• Excellent written and verbal communication skills
• Self-motivated, committed, tenacious, and goal-oriented
• Positive, professional and enthusiastic “can-do” attitude

EDUCATION/FORMAL TRAINING:

BA/BS degree in Marketing, Communications, Journalism or equivalent preferred.

PREFERRED EXPERIENCE:

• Experience in adult or lingerie industry
• Established relationships with social media influencers
• Comfortable being on-camera for live and pre-recorded video

BENEFITS:

Alternative workweek; every other Friday off

Paid holidays and vacation 

Medical, Dental, Vision, and Life Insurance

401k with company match

Employee discount at HUSTLER Hollywood retail stores

WORK ENVIRONMENT:

Adult content environment

Fast-paced, high-performing work environment

Our goal at HUSTLER Hollywood is to erase the shame – we believe that there shouldn’t be any discomfort or embarrassment when openly discussing sexuality, an affinity for a particular unconventional sex act, or when visiting a boutique that sells sex toys. HUSTLER Hollywood is a space intended to promote sexual freedom and positivity. We have a vision for a world in which people feel liberated to engage in dialog about their sexual preferences and are able to access tools that can help them fulfill their fantasies. We aim to provide products, information, events, and education that supports this endeavor and empowers people of all bodies, sexualities, ages, and kinks to realize their desires.

Larry Flynt has been a champion of breaking down boundaries and an advocate for freedom of sexuality, expression, and human rights since launching HUSTLER magazine in 1974 and winning a high-profile Supreme Court case in 1988 that defended free speech. In 1998, he launched the first HUSTLER Hollywood store, bringing that same spirit to a physical retail location. Since opening the flagship store on the Sunset Strip, HUSTLER Hollywood has expanded to 35 locations across the country, with plans to double this number by 2024. 

To learn more about us – please see:

• Instagram: instagram.com/HUSTLERstores
• Facebook: Facebook.com/HUSTLERstores
• Twitter: twitter.com/HUSTLERstores

Company Description

Larry Flynt has been a champion of breaking down boundaries and an advocate for freedom of sexuality, expression, and human rights since launching HUSTLER magazine in 1974 and winning a high-profile Supreme Court case in 1988 that defended free speech. In 1998, he launched the first HUSTLER Hollywood store, bringing that same spirit to a physical retail location. Since opening the flagship store on the Sunset Strip, HUSTLER Hollywood has expanded to 33 locations across the country, with plans to double this number by 2021. Our goal at HUSTLER Hollywood is to erase the shame – we believe that there shouldn’t be any discomfort or embarrassment when openly discussing sexuality, an affinity for a particular unconventional sex act, or when visiting a boutique that sells sex toys. HUSTLER Hollywood is a space intended to promote sexual freedom and positivity. We have a vision for a world in which people feel liberated to engage in dialog about their sexual preferences and are able to access tools that can help them fulfill their fantasies. We aim to provide products, information, events, and education that supports this endeavor and empowers people of all bodies, sexualities, ages, and kinks to realize their desires. We are seeking talented, passionate individuals who share our belief that all people have the right to receive education, knowledge, and resources that enable them to embrace their sexuality and explore the full spectrum of pleasure. As an employee of HUSTLER Hollywood, your primary responsibility is to foster an atmosphere where individuals of all walks of life feel welcomed to come and speak freely about sexuality. If you’re a sex-positive, open-minded person dedicated to elevating customer experience and education, join our mission to erase the shame.