Job Description

Online garden retailer is in need of a Content Creator / Email Marketer / Visionary who can connect with our customer base through multiple channels including social, email and web. In this role, you’ll be responsible for creating marketing materials, product descriptions, and direct email. We work in a fast-paced market that occasionally requires irregular work hours and quick turnarounds, so flexibility is critical for success in this position. We are looking for a candidate who is creative, innovative and able to easily adapt to rapid changes in consumer preferences. The ideal candidate will be comfortable working in a collaborative environment and using data to make marketing decisions. We are focused on providing a best-in-class customer experience, and you will have a significant role in helping us achieve that goal.

CANDIDATE MUST BE LOCATED IN CHICO, CA AND MUST HAVE EXPERIENCE. 

THIS CANDIDATE SHOULD BE ABLE TO -

• Take vendor content and re-purpose into articles, blog posts, category content, social posts, etc

• Write articles and create videos that support the sale of products in our categories

• Appropriately link the articles and videos to maximize Organic SEO

• Unboxing and how to articles / videos

• Research keywords to determine our content roadmap

  • What is the lowest hanging fruit? Biggest opportunity for least amount of effort.

• Support other members of the team with promotional email content

• Review existing content for immediate improvements, missing information, etc.

• Scrape existing blogs for content and re-purpose in our learning center and create cross links to appropriate products, categories, etc.

• Create content for products sent to us by vendors

KEY RESPONSIBILITIES -

• Develop keyword rich content for website categories while focusing on readability and frequently asked questions highlighted by Google.

• Research industry related topics

• Use press releases, new product announcements, videos and high res imagery provided by our vendors to create promotional sales blog posts, category buying guides & other category content.

• Write high-engagement social media content that reflects our brand’s voice

• Collaborate with Marketing, PR and Customer Experience to develop a variety of content marketing materials

• Produce error-free content that adheres to the company’s style guidelines

• Interpret creative direction and adapt points from creative briefs into persuasive copy concepts

• Simultaneously manage multiple projects with short deadlines

• Propose copy concepts and present underlying strategic thinking to business leaders

• Must be passionate about gardening or show a strong desire to learn our industry.

Qualifications

• Bachelor’s degree or equivalent real world experience in content creation

• Proven ability to monetize content

• Computer proficiency including Word, Excel and Gmail

• Solid understanding of SEO concepts required

• Video production knowledge a huge plus!

Additional Information

All your information will be kept confidential according to EEO guidelines.