Job Description

The Marketo Email Marketing and Automations Specialist will lead our marketing efforts through design and implementation of email journeys to win-back non-engaged customers, remarket to interested prospects, develop lead generation journeys, plus grow the entire email strategy. The Marketo Email Marketing and Automations Specialist will also own the management of Marketo and the integration of additional automation platforms. The day to day for this role will be to work closely with the marketing, sales, and operations departments to create new and effective email marketing campaigns for both consumer and B2B.

• Develop and manage comprehensive email marketing strategies using Marketo to increase email conversion, win-back customers, and increase brand awareness and more based on vertical need.
• Works with Director of Marketing to manage email marketing projects and performance reports.
• Provides stakeholders with periodic reports, providing suggestions and refinement to improve on campaign efforts.
• Measures success of email campaigns against KPIs.
• Analyzes campaign and email performance data to develop insights and makes recommendations on areas for optimization.
• Develop multiple campaigns across multiple different brands.
• Manage the different needs between B2B and B2C campaigns.
• Collaborates with stakeholders to move the email marketing projects forward.
• Serves as strategic point of contact for customer surveys, responsible for gathering information from the stakeholder and creating intelligent surveys.
• Analyzes customer behavior to identify customer segments for use in email marketing automation.
• Develops documentation and road maps for processes, A/B tests, and promotions that succeed through email.
• Own engagement and cross-sell email campaigns to educate and incent and re-engage customers.
• Own integration and automation tools to connect multiple marketing and business platforms.
• Creating well-written copy that is free from mistakes.
• Collaborating with graphic designers to improve the appearance layout of outputs.
• Maintaining a database of customers who have opted to receive our correspondence.
• Manage API connections with Marketo to other data sources within company.
• Own all aspects of Marketo integration from forms to webinars to email triggers and automation.
• Performs other related duties and projects as required by management.

Qualifications

• Minimum three (3) years of experience related to email marketing.
• Expert in Marketo.
• Previous experience with email marketing, lead nurturing, marketing automation, and/or web analytics.
• Proficiency using technology integration and automation tools such as zapier, integromat, and make.
• Proficiency in Excel is a requirement: Pivot Tables, VLOOKUP, SUMIF formulas are your friends.
• Understanding of CRM platforms like ZOHO.
• Proficiency in creating and maintaining effective email journeys.
• Experience marketing a subscription product is preferred.
• Experience with a house of brands is preferred.
• Experience marketing a subscription product is preferred.
• Experience with credit, financial services and/or cyber security a plus.

Preferred Skill and Experience:

• Ability to work in a fast-paced environment with strong follow-through and a focus on owning the outcome.
• Solid understanding of users, the marketplace, competition and of future trends.
• Proven ability to clearly define a set of requirements that pinpoint business challenges and identify technical and business changes required to address them.
• Unwavering commitment to transparency, accountability, and driving results for yourself and your team members and stakeholders.
• Building partnerships and working collaboratively with others to meet shared objectives.
• Rebounding from setbacks and adversity when facing difficult situations.
• Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Consistently achieving results, even under tough circumstances.
• Creating new and better ways for the organization to be successful.
• Building strong customer relationships and delivering customer-centric solutions.

Additional Information

Position Details: This is a full-time, salaried position (40+ hours/week). This position is a hybrid position with 3 days a week onsite at the Temecula Office.

Pay: The pay range for this position is a minimum of $70,000 to a maximum of $90,000 annually. The actual compensation offer will carefully consider a wide range of factors including your skills, qualifications, experience, and location.

Benefits and Perks: IDIQ makes available comprehensive benefits including:

• Medical: 100% of base benefits for employees and 50% for dependents
• Dental: 50% for of base benefits for employees and dependents
• Vision: 50% for of base benefits for employees and dependents
• $25,000 company paid life insurance
• Short-term disability
• Long-term disability
• 10 paid holidays
• Unlimited Discretionary Time Off.
• 401k program with employer match.

Enjoy friendly competition with ping-pong tournaments, pool, Mario Cart, and more.

AAP/EEO Statement: Identity Intelligence Group, LLC dba IDIQ does not tolerate discrimination or harassment of employees or applicants. The Company makes employment decisions without regard to actual or perceived: race (including hair texture or protected hairstyles, e.g. braids, locks, and twists), color, religion, religious creed (including religious dress and grooming practices), national origin (including language use restrictions), ancestry, citizenship, disability (mental and physical) including HIV and AIDS, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age (40 years and over), sexual orientation, veteran and/or military status, family and medical leave status, domestic violence victim status, political affiliation, and any other status protected by federal, state, or local law.

Supervisory: No supervisory responsibilities.

Business Office Environment: This position operates in a professional office environment. Office environment can vary with noise levels and stress, from low to moderate.

Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; sit; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is regularly required to push, move, lift or otherwise bear 10-30lbs. Applications may include but are not limited to repetitive work using a computer keyboard, mouse and headphones while sitting and/or standing at an assigned work desk area.

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