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Marketing Communications Specialist

MedTrainer

Marketing Communications Specialist

Redlands, CA
Full Time
Paid
  • Responsibilities

    Job Description

    MARKETING COMMUNICATIONS SPECIALIST

    The goal of this position is to imagine, research and write world-class content that is highly appealing to our target audiences. This person seeks out emerging topics and interesting angles on the healthcare compliance industry to help position MedTainer as a thought leader.

    REQUIREMENTS

    • Research complicated healthcare administration topics, including credentialing and healthcare regulations.

    • Translate complicated information into simple, memorable messages. 

    • Write a variety of marketing content, including blog posts, promotional materials, video scripts, print media, social media posts, white papers, emails, landing pages and SEO articles. 

    • Create meticulously-researched slide decks and presenter notes for webinar presentations.

    • Use detailed checklists to ensure every final piece is error-free and meets brand standards.

    • Become an expert in the MedTrainer brand voice and ensure all writing is on-brand and consistent in terms of style, quality and tone of voice.

    • Edit contractors’ and team members’ writing to ensure all content is in a unified brand voice and meets brand standards.

    • Understand or determine goals for every new content piece, and execute to achieve those goals.

    • Review data and analytics to assess effectiveness of each content piece and make changes to improve effectiveness of future content.

    • Review daily industry news for important topics or events to engage in with our community.

    • Update marketing content database with new content.

    • Conduct periodic customer surveys and interviews to gather datapoints and insight for marketing messaging.

    • Suggest creative content ideas to achieve marketing goals.

    • Request constructive feedback and incorporate changes to continuously improve.

    • Interview sales team members, customer service team members, and customers to understand our customers’ needs and desires.

    • Maintain Content Log and ensure it is always accurate and up to date.

  • Qualifications

    Qualifications

     

    QUALIFICATIONS

    • 2-5 years of experience writing and editing exceptional content, including both short-form content like social media posts and long-form content like research studies or long articles. 

    • Bachelor’s degree in English, Advertising, Marketing or related field. Or a healthcare-related Bachelor’s degree plus writing experience.

    • Experience writing in AP style.

    • Ability to work closely with designers and other team members to create world-class content.

    • Demonstrated ability to be detail-oriented.

    • Self-motivated, with ability to work independently in remote environment. 

    • Combination of marketing and publishing mindset; always think “customer first.”

    • Strong interpersonal communication skills.

    • Flexibility adjusting to unexpected assignments, difficulties, and deadlines.

    • Excellent project management and organizational skills.

    PREFERRED QUALIFICATIONS

    • Healthcare experience

    • Understands graphic design concepts and best practices

    • SEO writing experience

    Additional Information

    All your information will be kept confidential according to EEO guidelines.