Marketing Operations Manager
Job Description
JOB TITLE
Marketing Operations Manager
JOB DESCRIPTION & DUTIES
Integrated Practice Solutions, Inc. (dba ChiroTouch), a fast-growing and leading healthcare software company, is looking for a Marketing Operations Manager. In this role, you will have primary responsibility for technical implementation of the marketing tech stack including integration and implementing best practices, creating scalable processes that ensure best practices in website management, lead generation and database management. You will be working in a fast-paced environment managing multiple projects at once.
Primary responsibilities include hands-on maintenance, optimization and development within the marketing automation platforms, and CRM technology integrations. The successful candidate will play a pivotal role in introducing and implementing best practice systems and processes that will streamline and optimize the marketing operations engine.
RESPONSIBILITIES
QUALIFICATIONS
MUST HAVE:
• Ability to execute advanced Pardot, HubSpot and Salesforce development and integrations
• Strong understanding of marketing campaign reporting, lead flow and analytics
• Hands on in-depth experience with Google Tag Manager and Google Analytics
• Ability to recognize a process gap, and propose and implement an appropriate resolution
• Ability to implement and optimize a lead score model
• Attention to detail and follow through in communications with key stakeholders
• Demonstrated ability to manage multiple programs and priorities
• Minimum of 3-5 years of digital marketing experience
• Bachelor’s degree required or equivalent experience
NICE TO HAVE:
• Certifications in Salesforce, Pardot and Hubspot
• Software industry experience
• Google Analytics certified
• Intermediate knowledge WordPress CMS as it relates to lead flow
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