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Marketing Communications Specialist1210 South Park Drive

ITW

Marketing Communications Specialist1210 South Park Drive

Kernersville, NC
Full Time
Paid
  • Responsibilities

    Job Description

    • Develop, design and distribution of marketing communications including advertising, brochures, catalogs, data sheets, product labels, website content and e-marketing strategies.

    • Key deliverables include partnering closely with product managers, customer service and sales to produce high quality messages that can resonate with technical audiences.

    • Collaborate and coordinate with external agencies, photographers and graphic designers to develop, design and distribute various forms of print and electronic marketing collateral including brochures, data sheets, product updates, announcements, videos, new product launches, guides, ads and technical articles that promotes Texwipe brand presence.

    • Maintain the product and other labels’ database with accurate revision dates to support operations and manufacturing.

    • Collaborate with internal employees on developing and managing Internal Marketing activities.

    • Manage, plan and successfully execute company presence at tradeshows.

    • Study market conditions, using external and internal resources, to assess the potential of Texwipe products.

    • Analyze qualitative data, trends, strategies, and competition with the goal recommending strategies to increase Texwipe's competitiveness.

    • Devise and evaluate methods for collecting voice-of-customer (VOC) and market data (Surveys, Questionnaires, etc.).

    • Develop, design and manage all product packaging documentation including label and bag artwork.

    • Actively support product managers and international partners with timely deliverables for product development activities.

    • Assist in development, management and administration of overall company Digital Strategy. Build content, assist in managing and successfully execute e-marketing campaigns and broadcasts.

    • Social Media Management including updating all platforms (LinkedIn, Facebook, YouTube, Twitter) and analytics to ensure campaigns are targeting correct audiences and support overall Marketing strategy.

    • Web-site development and maintenance including e-commerce and blog.

  • Qualifications

    Qualifications

    • BA/BS in Marketing and/or Communications.

    • Minimum 2-5 years’ experience conducting and managing Marketing Communications activities and programs.

    • Experience conducting e-commerce activities and managing e-marketing campaigns and platforms.

    • Excellent computer skills, including MS Office and/or Apple Macintosh platforms.

    • Skilled in Adobe Suite platforms.

    • Excellent English grammar, writing and editing skills and high level of comfort with electronic media.

    • Project management and content development skills required.

    • Must have high level of comfort with electronic media.

    • Managing web-site skills is a plus.

    • Must be able to work effectively under pressure, managing multiple tasks withing strict time frames.

    Additional Information

    TEXWIPE IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO SEX, GENDER IDENTITY, SEXUAL ORIENTATION, RACE, COLOR, RELIGION, NATIONAL ORIGIN, DISABILITY, PROTECTED VETERAN STATUS, AGE OR ANY OTHER CHARACTERISTIC PROTECTED BY LAW.

    QUALIFIED CANDIDATES MAY SUBMIT THEIR RESUME TO JOBS.TEXWIPE.COM