Job Description

Job Description

Company Description

Simco-Ion has been in the static control business since 1936, and its longevity speaks to their success at improving safety, increasing efficiency, and lowering overall costs for customers. At the forefront of the static control industry for over 80 years, today, Simco-Ion is a global enterprise with vast intellectual property and resources. When working at Simco-Ion, you will be empowered in an environment that encourages open communication and big ideas, competitive pay for your performance, comprehensive benefits, and opportunities to make an impact.

ITW, a Fortune 200 company, is one of the world’s leading diversified manufacturers of specialized industrial equipment, consumables, and related service businesses. The company has prospered for over 100 years, changing the way people live and work worldwide. Each of ITW’s businesses has an independent entrepreneurial spirit and the freedom to innovate. It is the highly talented people at ITW who drive success through new products and customer-driven solutions.

To learn more about the Simco-Ion, Industrial Group and what we do, please visit our website at: https://www.simco-ion.com/industrial and our corporate website at: https://itw.com/

Job Description

As Digital Marketing Specialist, you will contribute to Simco-Ion’s organic growth and sustainable differentiation, by assisting in strategies to drive revenue growth and the creation of content across multiple media channels including search, social, and email.

You will be responsible for overseeing all aspects of marketing communications. These responsibilities include creating website and social media content, product data sheets, online campaigns, product videos, newsletters, new product introductions, including some trade show management.

We are seeking creative, self-motivated candidates with Digital Marketing experience who can manage multiple projects and deadlines and are eager to grow with the role. This is an in-office position, located in Hatfield, Pennsylvania.

Responsibilities:

• Reporting directly to our Global Product Manager, this role is responsible for developing and implementing all digital marketing promotions driving incremental revenue and margin across multiple markets.
• Assist in the creation of a Marketing Budget and track monthly expenditures.
• Manage Website design and content and implement changes as necessary to improve User Experience, SEO/SEM results, and link establishment.
• New Product Introduction: Work w/Application Engineering & Product Management to successfully communicate new product launches and associated Value Proposition, both inside and outside of Simco-Ion.
• Support and improve process for product launches to ensure sales team is equipped to sell new products easily and effectively
• Lead as a team member in documenting and broadcasting information related to Product Line Simplification initiatives and various projects related to marketing.
• Maintain Branding Standards, posted pricing information, and manage mechanisms to receive customer feedback.
• Develop and manage email marketing campaigns
• Coordinate social media marketing programs, including organic posts and paid ads
• Coordinate paid media advertising, including creative and placements across multiple industry channels
• Support sales programs with targeted direct marketing activities that help drive lead generation and product education
• Support development of product and sales collateral; liaise with external graphic designers; has an eye for design.
• Plans, schedules, and organizes materials for tradeshows/events. Including display design/layout, promotional items, and services/logistics support.
• Provide tracking, reporting, and analysis on all marketing activities
• This role is an active member of our internal activities committee and updates SharePoint intranet site.

Qualifications

• Bachelor’s Degree required in Marketing or related field
• 2+ years of experience in a digital marketing role managing digital marketing programs (websites, digital/ email campaigns, etc.)
• Candidate must be well organized and able to work independently to meet deadlines, develop and implement strategies with extreme attention to detail and sense of urgency
• Previous B2B experience required and knowledge of industrial manufacturing a plus
• The ideal candidate must consistently exercise good judgment and problem-solving skills
• Familiarity with Salesforce.com and e-mail marketing software, i.e. I-Contact
• Excellent verbal and written communication skills; ability to communicate to all levels both internally and externally; team player
• Demonstrate confidence in managing supplier relationships
• Proficiency in MS Office applications (Excel, Word, and PowerPoint)
• Ability to travel domestically to 10 days per year for Trade shows and sales support.

Additional Information

Our employees enjoy competitive, merit-based salary plus excellent benefits including:

• Health and dental insurance
• Company Paid Life Insurance / Short and Long Term Disability
• 401K plan with generous company match
• Vacation, personal days and holidays
• Continuing education reimbursement program
• Flexible spending accounts

ITW Company Overview

ITW was built on innovation and the strength of new ideas. These values have helped us expand into multiple platforms in nearly 60 countries. But at each of our businesses, the independent entrepreneurial spirit and freedom to innovate remain strong. It’s the highly talented people at ITW businesses all over the world who drive our success through new products and customer driven solutions. Together, we are ITW—a Fortune 200 company that has prospered for 100 years, and changed the way people live and work, all over the world.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.