Job Description

RESPONSIBILITIES:

THE 80:

• Create and manage systems that drive efficiencies across team communications and processes
• Manage and schedule posts to social media channels for all brands
• Work with the company’s design team to coordinate the delivery of projects and all associated materials (design, photography, copywriting, video, email, social media and content development)
• Work with key external vendors to execute a wide variety of initiatives and help ensure cohesion between our brands and the marketing/advertising deliverables.
• Monitor the ongoing efforts and analyze the actual results from advertising/marketing projects to determine their effectiveness, helping inform future activities
• Assist Marketing Team in developing marketing plans that includes branding, advertising, social media, public relations, channel marketing and much more
• Assist Sales Team in developing marketing elements at the retail level.
• Conduct research and competitive analysis
• Ordering promotional materials by coordinating requirements with graphics department, inventorying stock, placing orders, and verifying receipt.
• Researching competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.

THE 20:

• Run departmental marketing and product reports
• Data entry
• File management and archival

KEY DELIVERABLES TO DEMONSTRATE SUCCESS IN 12 MONTHS:

• Independently facilitate tactical marketing elements for campaigns
• Provide solutions to seamless execution of marketing vehicles
• Confidently manage and post all social media content

CORE COMPETENCIES:

SEGMENT & PRODUCT KNOWLEDGE

• Market Trends, Customer Impact
• Value Prop knowledge

RESOURCE MANAGEMENT

• Detail Orientation
• Self-Starter

PEOPLE MANAGEMENT

• Ability to work cross functionally with groups.

STRATEGIC ACCOUNT PLANNING

• Understanding/utilization of growth levers
• Ability to prioritize and reprioritize as new activities appear

 COMMUNICATION

• Objectives, Active Listening, Influencing
• Strong Written & Verbal Communication

DECISION MAKING

• Ability to work in a fast-paced environment
• Accurate Analysis and 80/20 implementation
• Delivers analytical and fact-based decisions

Qualifications

SKILLS AND EXPERIENCE NEEDED

• Bachelor’s Degree in marketing (or similar degree) or comparable years of experience.
• Proficient in Microsoft Word, Excel, PowerPoint, Outlook a plus
• Experience with social media/online marketing platforms
• Ability to work independently, taking ownership over projects
• Adept project manager; impeccable time management and prioritization skills
• Skilled communicator with great interpersonal skills, ability to build and manage relationships
• Meticulous attention to detail and highly organized
• Excellent writing and grammar skills
• Experience working in retail or with retail a plus
• Experience working with consumer-packaged goods a plus

Additional Information

ITW Global Tire Repair is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.