IV Interactive is looking for a PAID SEARCH / DIGITAL MARKETING SPECIALIST (SEM/PPC) to join our growing team. If you are creative, data-driven and love digital marketing, this is a perfect place for you.

IV Interactive high-performing, fast-growing, creative agency focused on creative excellence, digital marketing, technology implementation and strategic consulting. Using this multidisciplinary approach, we provide results-driven, award-winning solutions to healthcare companies (and more) throughout the world.

Our ideal team member is highly-organized with the ability to think strategically, strong analytical abilities and a talent for creative problem-solving. You will collaborate on the creation, execution, and optimization of ongoing paid search, paid social, and other digital marketing campaigns.

We offer excellent compensation and benefits, including health, dental, vision and retirement. Remote work is available for this role.

We look forward to hearing from you!

WHAT YOU’LL BE DOING:

• Create campaign plans, including budget, targeting, and strategic recommendations on Google Ads, Facebook Ads (Meta) Microsoft Ads, LinkedIn Ads and more.

• Conduct competitive research and develop keyword lists and audience sets for paid digital campaigns

• Setup of accounts, tracking and campaigns with best practice guidelines

• Manage multiple campaigns with a keen focus on performance, including ongoing testing, optimization and budget management to meet campaign goals

• Create reports relaying complex data sets and effectively communicate performance to clients

• Pace and optimize campaign spend against daily/monthly budgets

• Assess landing pages used in search engine marketing campaigns

• Monitor, recommend and test the latest digital marketing tactics for internal and external initiatives

WHAT WE’RE LOOKING FOR:

• The position requires a degree in marketing, advertising, communications or equivalent experience

• Strong understanding of digital marketing fundamentals and methodologies

• 2+ years of experience managing paid search campaigns (Adwords, Bing)

• A foundation of Conversion Rate Optimization (CRO) best practices

• Excellent spreadsheet skills, Excel or preferably with Google Sheets

• Google Adwords and/or Analytics Certified

• Experience working and communicating directly with clients

• Impeccable attention to detail

BONUS POINTS:

• Experience in the healthcare / medical vertical

• Experience with Supermetrics and other marketing automation tools

• SEO experience

BENEFITS:

• Collegial, energetic work environment at a fast-growing company

• Generous Paid Time Off - Including PTO “Credit” for volunteer work

• Signing and annual bonuses offered

• Medical, vision & dental coverage

• IRA plan / Profit Sharing Plan

• New mac laptop, and a sweet WFH setup :)

IV Interactive is an Equal Opportunity Employer and Participates in E-Verify.  Candidates will be asked to complete a background check as a condition of employment.