Job Description
We are looking for an experienced digital marketing person who can help us achieve the following objectives
4 PRIMARY OBJECTIVES
1. Develop and implement coordinated social media, email campaigns to drive customers to website
2. Determine customer experience on the website currently and identify needs to improve experience and meet needs of online customers
3. Implement required web changes that will result in increased sales
4. Identify marketing, communication and sales support needs of sales reps, facilitate changes required to increase in sales created by independent sales reps.
DESCRIPTION
* Boost brand awareness and drive customers to website with fresh, engaging marketing/sales and web marketing sales strategies
* Implement a coordinated social media strategy that will support campaign to increase brand awareness and drive customers to the website
* Compile information on market trends, competitors’ websites and competitors sales experiences.
* Identify areas of customer dissatisfaction and determine strategy to satisfy areas of need
* Identify sales rep concerns regarding product presentation, organization, sales support materials that are incumbering sales - determine cost effective strategy of solving the issues presented
*Communicate marketing campaigns and share sales materials regular with sales representatives, boosting sales results
* _Create, Develop and implement, coordinated digital marketing campaigns which will drive customers to the website
written articles,lifestyle shots,showroom videos,customer displays
infographics
testimonials
Newsletter/blogs
* coordinate Email campaigns with inhouse graphics, supporting sales rep efforts and trade show awareness- *
* Develop and create campaign for GSA contract, driving to website
* website Marketing initiatives
* review analytics accomplish following
identify deficiencies
increase user registration
increase registered user visits
increase search capabilities
* review implemented follow up email campaigns for effectiveness and revise as needed
c. increase customer time on website
d. develops and implement strategy of converting interest to purchase
e. increase registration
f. increase user experience satisfaction
g. identifies deficiencies and frustrations
*Evaluate website effectiveness for
a. Order placement
b. product search and evaluation
c. Pricing and size needs
* Evaluate website for Product categorization for
Type,Subject, Size, price, color
*Product capability awareness
Change color,Change size, Change mat and frame
*determine website features needed including but not limited
follow order production and shipping
order history online availability
linking quick books to online info
This is a newly created position and hope to develop into full time.
Weekly commitment 20 -30 hours per week
Company Description
Please see company website www.Iconicpineapple.com. Innovative and creative company Small manufacturing firm Great people dedicated to producing a beautiful product line all while offering great service