Job Description
ABOUT THE JOB
We are looking for a Head of Product Marketing to join our core Marketing team. As a Head of Product Marketing, you will be responsible for planning, implementing and managing our overall product and services marketing strategy.
In addition, you will lead the team of marketers responsible for the messaging, packaging, and delivery of our products to market. You will also be responsible for implementing a new product strategy working closely with our product team and leading customer research.
This individual will be responsible for owning product marketing on a global basis for Improvado.
This person will be a key driver in Improvado’s future growth, through launching new products, enabling a global sales force, ideating key campaigns and go-to-market strategies, and evangelizing new innovations in the marketing analytics space.
The selected candidate will work closely with our Product Management team to help drive the product launch and go-to-market strategy for new features. They’ll work closely with our Account Managers, Account Executives, Enablement, and Sales Engineers, and enable them to effectively position our products and solutions and differentiate our offerings from our competition.
We’re looking for a person who is unendingly curious, customer-obsessed, competitor-obsessed, compelling storyteller, revenue-focused. This role requires a strong vision, leadership, project management, interpersonal, and analytical skills. Relevant experience working in revenue or marketing technology is preferred.
You will develop the plan to allocate and align your resources to company objectives, then manage the execution of the plan. You will also be a key voice in defining and articulating our marketing, product, and GTM strategy.
RESPONSIBILITIES
- Own executive relationships across sales, marketing, product, and strategy to shape Improvado’s go-to-market efforts and corporate direction
- Lead all cross-functional stakeholders (sales, product management, marketing, enablement, strategy) to launch new products and capabilities
- Work closely with the CSO, and team, to evolve the pricing and packaging strategy to maximize growth opportunities and increase the customer lifetime value
- Steer strategic analyst relations initiatives, including briefings, presentations, and events to effectively communicate Improvado’s product capabilities, vision, and roadmap
- Continuously develop core product marketing deliverables, including positioning, core messaging, naming, sales tools and collateral, case studies, and revenue enablement, in service of winning deals
- Shape our competitive position in the market by delivering win/loss reporting, representing the voice of the customers/influencers, and providing market intelligence to other functions
- Sit at the center of revenue enablement and content creation, working in collaboration and driving strong relationships between product marketing and sales, web, growth, product management, customer, and corporate marketing
- Serve as a thought leader, storyteller, and spokesperson to bring corporate positioning and product roadmap/innovation to life
- Create product positioning and messaging for Improvado’s products, services, and solutions.
- Build the strategy and drive the execution of product launches and partnerships, including pricing, packaging, positioning, etc.
- Create sales tools and collateral including presentations, datasheets, case studies, demo videos, and white papers. Train and support Improvado’s global sales team and channel partners to articulate product positioning and advantages.
- Partner with the Improvado demand generation and global marketing teams to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness with key enterprise buyers.
YOU WILL
- Sit at the center of sales enablement and content creation, working in collaboration and driving strong relationships between product marketing and sales, web, digital, product management, community and support teams
- Ensure that the team is developing differentiated messaging, positioning, and value propositions for partner and consumer-facing Marketing Analytics products/solutions
- Lead product launches, set competitive positioning, manage marketing support for the Improvado’s product lines
- Drive core product marketing deliverables, including positioning, core messaging, naming, sales tools and collateral, case studies, and sales and partner enablement, enabling sales teams to win deals.
- Create thought leadership content pieces by researching relevant topics for particular personas, topics from Marketing Analytics and ETL space.
- Strive to continuously deliver industry, market and product insights and vision to support product roadmap/positioning, campaign development and other relevant areas, and company growth.
- Own our competitive landscape, including enabling our sales and marketing teams and owning the creation and maintenance of battlecards (updating, creating, and training teams on them)
- Create and maintain sales collateral and enablement that speaks to our core value proposition
- Take on launches for Core capabilities and features, including our paid services
- Develop & repurpose thought leadership stories to support our partner team & other GTM leads