Demand Generation Specialist

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Incentify

Demand Generation Specialist

Remote, CA
Full Time
Paid
  • Responsibilities

    Who are we? / What do we do? Incentify helps companies of all sizes in all industries discover and monetize government rebates, grants, credits & incentives. We have developed a technical platform that organizes and optimizes these incentives for the biggest customers in the world all the way down to the smallest mom and pop shops. Multiple Fortune 500 as well as thousands of SMB customers have signed up with us. We drive extraordinary value such that we have a 100% renewal rate, and, even in these turbulent times we have exponentially grown, achieved profitability and just successfully closed a significant round of funding (November 2022). Organizations from big to small love our Products and more importantly need them! We have absolutely nailed product market fit and are now ready to push on the gas and help even more organizations. From a business perspective, we are a later stage startup headquartered in El Segundo, California led by an experienced management team. We are growing rapidly as more and more organizations have become focused on discovering and realizing the transformative potential of Credits and Incentives (C&I). While our team is a mix of all ages, ethnicities, and genders - two things we all have in common are extremely high competence in our fields and unwavering commitment to excellence.

    We are looking for a Demand Generation Specialist who will serve as the heartbeat to our inbound/outbound engine and scale the performance of our digital marketing channels. In this role, you will identify and execute campaigns that educate, inspire, and capture prospective buyers through paid & organic social, paid search, email, and website. Reporting to the COO, your role will be to increase traffic to our website, improve our website conversion rates, and source sales qualified pipeline & revenue opportunities. You will optimize existing channels while introducing new strategies to accelerate our qualified inbound lead flow. Because you are motivated by developing and testing new hypotheses, you will experiment with new programs designed to help us identify and convert emerging audiences often. A great candidate will be a self-starter with strong analytical and detail-oriented skills, and a passion for elevating the overall journey our customers take as they interact with our brand.

    What's in it for you?

    • We offer a base salary of $85115k annually, with bonuses
    • Benefits (Medical, Dental, Vision, 401k) start on the first day of the month following your start date.
    • Work/life balance, Unlimited PTO
    • Gympass membership coverage
    • Participation in the Company's Equity Plan
    • Catered Lunches
    • Great culture, enjoy where you work and who you work with!
    • Hybrid, Full time in Office, or Full time WFH all available – we want the candidate not the timecard.

    What will you need?

    • At least 2 years of demand generation experience working in high growth B2B SaaS companies with demonstrated experience building a demand engine from the ground up
    • Experience building & optimizing paid media campaigns for a B2B SaaS or technology company using Google Ads, Facebook, and Linkedin.
    • Provide regular updates to the Marketing, Sales, and CS teams about key insights from our acquisition channels and share progress towards our revenue goals.
    • Ability to thrive in a dynamic start-up environment -- you have the mindset and ability to build and execute a plan quickly while also staying hyper organized and keeping the business on track.
    • Drive multiple projects while mitigating and managing competing priorities that undoubtedly creep in.
    • You are an analytical and creative leader, able to work hands-on with data and develop effective and new ways to engage our audiences.
    • You have knowledge around digital marketing trends and best practices, plus supporting technologies like HubSpot, Google Analytics, Google Ads, and social media and search tools.
    • A strong bias for action with a flexible operating range meaning you can quickly adapt from high-level strategy to digging deep into any specific problem to push results forward.
    • You have a proven track record driving qualified pipelines for sales teams through inbound channels.

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    What will you do?

    • Develop and execute short- and long-term integrated campaigns across multiple digital channels to drive qualified leads and sales pipeline.
    • Establish channel specific KPIs and build processes to track, measure, and report on our demand generation results.
    • Work closely with sales and SDR teams to build tight feedback loops to optimize audience targeting efforts.
    • Develop strategy and manage audience building and ad placement across proven paid channels including Facebook, LinkedIn, and Google Ads.
    • Measure & optimize campaign budget and performance with a specialized focus on optimizing for target audience reach, engagement, and inbound demos.
    • Perform audience research to develop new campaign ideas for paid search and paid & organic social.
    • Develop and distribute high intent content to the right audience in the right channels with the right offer and evangelism to capitalize on dark funnel ICP engagement
    • Measure & analyze website conversion trends and run web optimization experiments focused on improving website bounce rates, time on site, and visitor CTA conversions.
    • Manage our social handles and implement organic social best practices when it comes to building a trusted, engaging brand presence online.
    • Understand the various audiences and how to deliver an email experience that nurtures, educates, and converts them.

    No Third Parties (direct candidates only)

    Incentify is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.