Job Description
Our Needs
We are looking for individuals to join the growing Digital Advertising practice within Infinitive. The group helps the world’s top Publishers and Media Companies attract new advertisers, streamline operations, and drive revenue growth through the effective use of data and technology. Clients often come to us to assist them in transforming their advertising business to deliver the right strategy and products, align processes, integrate platforms, and uncover data-driven insights. Our ability to drive both strategy and execution provides us with a unique position in our industry.
Infinitive helps our Digital Media clients by:
- Analyzing their advertising business by creating the vision, defining the objectives, designing the organization and charting a course forward to implement next-generation capabilities.
- Optimizing the order-to-cash process with efficient and synchronized workflows, optimized product catalog and taxonomy, integrating systems and data streams, and identifying and training highly empowered users.
- Helping them adopt Order Management solutions through a well-defined business case, clear requirements, evaluation and selection aligned to unique needs, and complete, role-based training.
- Improving audience and data intelligence to engage and target audiences more precisely by using existing data more effectively and enhancing it with third-party data for richer insights.
- Enhancing their direct and programmatic sales channels, driving improved yield and more precise forecasting with solutions designed to optimize revenue.
- Helping them master the challenges of linear & digital convergence, including cross-platform and multi-screen advertising, integrated process models, better metrics and audience data and fully aligned teams.
Infinitive is seeking an experienced Digital Media Ad Operations consultant who can:
- Support complex projects to help Digital Media clients transform their order to cash operations, data and workflow
- Advise clients on industry best practices in terms of sales operations, order management, campaign fulfillment, yield management and billing
- Support consulting projects to help clients successfully adopt new processes, data standards and/or technology
- Support ad technology implementation projects by driving requirements, design, development, training, launch and post-launch support
- Provide expertise and guidance on best practices for online advertising pricing, inventory, and yield
- Drive a compelling advertising technology point of view, while enabling clients to understand how data and technology can improve their business outcomes
- Develop successful client relationships through accurate and on-time project delivery
Qualifications
- Minimum 4-6 years of experience working with digital media publishers, agencies or technology vendors supporting ad operations, analytics, or yield management
- Hands-on experience with Publisher-side ad technology platforms such as ad server, OMS, DMP, SSP, etc. preferred
- Experience with CRM solutions and best practices preferred
- Experience with advertising campaign KPIs and business intelligence systems (e.g., dashboards, reports, etc. to understand and optimize performance)
- Experience developing product taxonomies and audience segmentation strategies for Digital Media companies preferred
- Bachelor’s degree from an accredited college/university or higher with a course focus on engineering, computer science, business information systems, marketing, or mathematics preferred.
- Excellent structured communication skills with the ability to frame complex advertising and technical concepts in a way that facilitates discussion and deeper levels of understanding at our clients. Ability to bridge ad sales, ad operations, and technology.
- Experience using Agile methodologies to build data and analytics solutions
- Experience working in a top tier consulting firm (Bain, McKinsey, BCG, Accenture, IBM, etc.,) AdTech technology provider and/or Digital Media company a plus
- Ability to present to technical, business audiences and tell stories to persuade using data and analysis
- A self-starting orientation within a fast-paced environment with an intense desire/drive to “make things happen”
- Preferred position location in core office locations but must have the ability to travel up to 50%
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