Influencer Coordinator

C

Cowboy Colostrum

Influencer Coordinator

Los Angeles, CA
Full Time
Paid
  • Responsibilities

    Influencer & Affiliate Coordinator

    Marketing · Full-Time · Remote-Friendly

    ABOUT COWBOY COLOSTRUM

    Cowboy Colostrum is a fast-growing wellness brand delivering pure, full-fat bovine colostrum sourced from family-owned farms that put calves first. No fillers, no shortcuts — just nature's most powerful first food, done right. We're not just a supplement company; we're a movement, and we're building a community of people who demand more from their health.

    ABOUT THE ROLE

    We're looking for an Influencer & Affiliate Coordinator to own our creator relationships end-to-end and scale our affiliate program through Social Snowball. You'll be the connective tissue between our brand and the influencers, ambassadors, and affiliates who drive growth — managing pipelines, negotiating partnerships, and turning every collaboration into measurable revenue.

    This is a great role for someone who's equally comfortable in a spreadsheet and a DM thread, and who gets genuinely excited about building communities around a brand.

    WHAT YOU'LL OWN

    • Source, vet, and recruit influencers and affiliates across Instagram, TikTok, and YouTube aligned with our brand voice and target audience
    • Manage the full influencer lifecycle - from outreach and contracting through content approval, posting, and performance review
    • Own and grow our Social Snowball affiliate program: onboard new affiliates, set up campaigns, monitor commission structures, and optimize for revenue
    • Build and maintain relationships with top-performing partners to deepen long-term collaboration and exclusivity deals
    • Track and report on campaign KPIs - reach, EMV, conversion, revenue — and use data to continuously improve our partnership mix
    • Prioritize and scale high-converting affiliates based on revenue performance, not just reach or engagement
    • Ensure all partners are set up with trackable links, codes, and accurate attribution
    • Coordinate gifting, seeding, and product sends with our ops and fulfillment teams
    • Stay ahead of creator trends and platform changes to keep our strategy fresh and competitive
    • Build and manage our TikTok Shop affiliate program from the ground up — recruiting creators, structuring commission tiers, and driving it as a dedicated revenue channel

    WHAT WE'RE LOOKING FOR

    • 1-3 years of experience in influencer marketing, creator partnerships, or affiliate management (ecomm brand or agency)
    • Hands-on experience with Social Snowball or a comparable affiliate platform (Impact, ShareASale, etc.)
    • Strong understanding of affiliate economics (commission structure, AOV, profitability)
    • Track record of driving revenue through affiliate or creator partnerships
    • Strong communicator - you write compelling outreach and can build genuine relationships at scale
    • Data-driven mindset: comfortable pulling reports, building trackers, and tying influencer activity to business outcomes
    • Highly organized with the ability to juggle 50+ active partnerships without dropping the ball
    • Bonus: existing network of creators or experience negotiating brand deals