Influencer & Design Marketing Specialist

B

Baltic Born

Influencer & Design Marketing Specialist

Lehi, UT
Full Time
Paid
  • Responsibilities

    JOB TITLE Influencer & Design Marketing Specialist

    REPORTS TO Head of Marketing

    JOB SUMMARY The Marketing Specialist plays a pivotal role in driving revenue growth and brand awareness through two core functions: (1) managing Baltic Born’s influencer marketing program and (2) elevating our visual content through thoughtful, storytelling-driven graphic design.

    This is a full-time, in-office position based at our Lehi, Utah headquarters (Monday through Friday). The ideal candidate is an early-career marketing professional with a mix of creative and organizational strengths who thrives in a fast-paced, collaborative team environment.

    KEY RESPONSIBILITIES:

    Influencer Marketing Management

    • Lead Baltic Born’s influencer program using GRIN, managing recruitment, outreach, communication, and reporting.
    • Oversee influencer campaign setup and tracking—including activations, style selections, deliverables, payments, and performance analysis.
    • Manage budget and drive spend efficiency; evaluate ROI of partnerships regularly and adjust strategy accordingly.
    • Ensure contracts are signed, influencer orders are fulfilled, and deliverables are completed on time.
    • Write and maintain outreach templates and email sequences within GRIN to streamline communication.
    • Utilize social listening and landing pages to identify and vet new creators.
    • Monitor campaign KPIs and generate reports with actionable insights.

    Creative & Graphic Design Support

    • Design branded assets for digital marketing campaigns including homepage banners, email graphics, social media ads, and more.
    • Collaborate with the creative and marketing team to concept and build visuals that align with campaign themes and elevate brand storytelling.
    • Apply design best practices to increase engagement and conversion across all visual content.
    • Organize and maintain a design library across platforms including Canva, Dropbox, and Google Drive.
    • Assist in creating performance-based ad creative, including Meta and TikTok assets, using approved visual styles.
    • Contribute to content strategy by brainstorming and creating design-forward assets tailored to seasonal campaigns, promotions, and product launches.

    Paid Ad Support & TikTok Ad Flipping

    • Help flip high-performing organic TikToks into ads using the TikTok Ads Manager platform.
    • Support audience targeting and ad setup in collaboration with the digital ads team.
    • Monitor creative performance analytics and assist in optimizing ad content.

    REQUIREMENTS / KEY COMPETENCIES

    • 1–2 years of experience in influencer marketing, graphic design, or a related marketing role.
    • Proficiency with GRIN or comparable influencer platforms (training available).
    • Strong design skills and experience using Canva, Adobe Creative Suite, or similar tools.
    • Basic knowledge of Meta and TikTok Ads platforms or willingness to learn.
    • Excellent organization, time management, and attention to detail.
    • Clear and proactive communication skills, both written and verbal.
    • Ability to multitask and meet deadlines in a collaborative, fast-moving team.
    • Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field preferred (or equivalent experience).

    Why You'll Love Working at Baltic Born:

    • Our Mission: At Baltic Born, we believe every woman deserves to feel confident, beautiful, and empowered through every stage of life. Founded by three sisters, our brand celebrates sisterhood and the strength of womanhood through thoughtfully designed fashion.
    • Our Customer: We serve women navigating various life stages—from young professionals and mothers to wedding guests and dinner hosts—designing pieces that elevate their everyday and special moments.
    • Our Culture: We foster a positive, uplifting work environment where creativity thrives, collaboration is valued, and growth is encouraged.
    • Monthly Employee Appreciation Activities: From team lunches to fun events, we believe in celebrating our team regularly.
    • Paid 30-Minute Lunch Breaks: We value your time and well-being.
    • Free Snacks and Soda: Fuel your creativity with stocked snacks and drinks.
    • Employee Discount: Enjoy our collections with an exclusive employee discount.
    • A Mission-Driven Brand: You'll work for a company that focuses on attainable luxury , extended sizing , and creating fashion that helps women feel their best at every stage of life.

    Join our team and help bring the Baltic Born story to life for women everywhere!