Job Description

Are you a self-motivated and detail-oriented marketer looking for a new challenge? Do you want to partner closely with strategic sales teams to help them engage new prospects? Informa is seeking a Marketing Manager to join our Life Sciences event sponsorship team. In this critical role, you will manage comprehensive marketing campaigns to promote and execute sponsorship opportunities at face-to-face and digital events in the biotech industry.

You’ll partner closely with sales, product, and marketing colleagues to identify opportunities, then manage projects through cross-functional teams to deliver qualified leads and high-impact collateral. By helping our clients reach their lead-generation, thought leadership, and branding objectives you’ll facilitate the connections and partnerships that drive the life sciences ecosystem.

JOB FUNCTION

** Campaign Marketing (95%)**

• Create and execute digital marketing campaigns to generate leads and awareness for sponsorship programs
• Partner with the sales team to drive sales enablement efforts and ensure that marketing tactics are closely aligned with sales activities
• Work with cross-functional teams to create and update landing pages, digital brochures, websites, and signage
• Write engaging copy for email, social media, press releases, testimonials, landing pages, and collateral
• Manage targeted outbound email marketing campaigns from concept to completion in Adestra
• Contribute to inbound social media marketing on Twitter and LinkedIn
• Leverage Salesforce.com to track campaign results and maintain client database
• Provide sales team with timely reports and custom campaigns to support their revenue generation efforts
• Track results of digital campaigns, measure revenue impact, and perform A/B testing for continuous improvement

Other (5%)

• Participates in Informa-led communities and team building groups.
• Performs other duties as needed.

The pay range for this position is 56,000 - 68,000 depending on experience

This posting will automatically expire on 7/24/2024

Qualifications

BS/BA in business, marketing, or relevant field (MBA is preferred)

• 1-3 years of experience managing or supporting marketing campaigns
• An understanding of the B2B marketing environment
• Excellent detail orientation, with a tenacious approach to solving problems and figuring things out
• Strong interpersonal skills and proven ability to multi-task effectively in a fast-paced, team-oriented environment
• Outstanding writing and communication skills
• Strong proficiency with MS Office products (Word, Excel, PowerPoint, Teams), familiarity with CRM is helpful
• Email marketing platform knowledge and a basic understanding of HTML
• Interest in science, technology, and business
• A team player with a “can-do” attitude who is eager to learn and grow within the Informa family

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.