Job Description

Informa Connect is looking for an energetic, creative and performance-orientated Marketing Coordinator to drive audience, retention and growth for our Foodservice exhibitions portfolio, inclusive of Catersource + The Special Event.

This role will ideate, research, develop, write and edit marketing content that is intent-based, conversion-oriented and compels action. This role will create content across exhibitions, including email copy, display ad copy, social media content, website copy, short-form articles, infographics and more.

If you are entrepreneurial, data-focused and able to work across different marketing channels to increase awareness and engagement, this is the job for you.

The Marketing Coordinator, in alignment with our Marketing, Sales, and Brand Directors, will be responsible for deploying multi-channel audience marketing campaigns to increase awareness, engagement and growth for the brand’s digital and event portfolios.

The Marketing Coordinator will be responsible for the execution of marketing programs that drive audience engagement, acquisition and retention of delegate attendance for the Foodservice exhibitions portfolio, including the National Restaurant Association Show.

The ideal candidate will be organized and data-driven, with a strong track record of using content marketing techniques and analytics to drive audience, leads and engagement. This position reports into the portfolio’s Senior Director of Marketing and requires extensive collaboration with marketing, sales and brand leads.

Primary responsibilities:

• Manage copywriting deadlines to ensure content is delivered to both internal and external stakeholders on time and aligned with overall marketing timelines.
• Develop a deep knowledge of Foodservice’s key markets, industry issues, trends and best practices.
• General administrative marketing support of the National Restaurant Association Show
• Content Marketing: using relevant, engaging content to attract and nurture prospects and audience through the buyer journey, including acquiring new leads and nurturing our existing database of leads
  • Partner with Marketers to copywrite and execute on a wide range of digital and email campaigns to drive awareness, interest and engagement (including creation of landing pages, websites, digital and email copy, and layouts designed to convert).
• Event Marketing Execution & Campaign Management:
  • Develop, manage and execute integrated programs (email, paid social, SEM, community building, affiliate, etc) that increase the marketing database, engage relevant audience and increase overall delegate registrations.
  • Within automation system, create and deploy emails, landing pages, and forms; construction and maintenance of automated campaigns and programs (e.g. nurture, reengagement, cart abandonment, and new contact creation).
  • Create, update and manage brand websites, event pages and various product pitches, decks, etc.
• Develop and implement master content style guide for Exhibitions.

Qualifications

• 1-3 years of marketing copywriting experience
• Superb written and oral communication skills, with acute attention to grammar and consistency
• Experience creating intent-based/conversion-oriented marketing content
• A killer attention to detail
• Excellent project management and organization skills
• Proven ability to operate in a fast-paced environment and drive projects forward while working with multiple departments and stakeholders
• Has a positive “yes we can” attitude
• Enjoys working independently and in a collaborative environment
• Bachelor’s degree or related experience in journalism, English, advertising, marketing communications

The pay range for this position is $53,125 - $65,000, depending on experience.

This posting will automatically expire on 12/27/2023

Additional Information

Just as no two days are the same, at Informa Connect we recognize that no two people are the same, putting diversity and inclusivity at the heart of what we do. This doesn’t happen by chance. We actively work to create a shared culture. It’s a place where individuals bring their own experience and insights to discover new opportunities and build a varied career. We want you to thrive as part of a fantastic community. We champion you.

Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development
• 15 days PTO plus 10 national holidays, 4 days for volunteering and a day off for your birthday!
• Competitive Benefits with 401k match
• Paid parental leave
• Work with a high quality of specialist products and service
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• ESPP - become a shareholder

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

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