Job Description

Informa is seeking a Digital Marketing Associate. This role is a dynamic opportunity within Informa’s centralized Campaign Marketing, Strategy, and Execution division, responsible for OVERSEEING ALL ASPECTS OF INBOUND AND OUTBOUND MARKETING CAMPAIGNS for the Technology Markets.

The qualified candidate will have EXPERIENCE WITH EMAIL MARKETING, LEAD GENERATION, TRACKING, AND ANALYSIS and will have strong writing skills, acute attention to detail, and be deadline-oriented. Additionally, the candidate will need to have an understanding of marketing fundamentals such as segmentation, A/B testing, data analysis, web analysis, and marketing automation.

JOB FUNCTION / BREAKDOWN

CAMPAIGN MARKETING (75%)

• Execute and oversee successful marketing campaigns to meet webcast, content syndication, and survey goals.
• Manage all aspects of outbound email marketing campaigns, including copywriting, designing HTML, setting deployment strategies, developing QA process, and tracking.
• Contribute to inbound social media marketing on brand Twitter and LinkedIn pages.
• Collaborate with sales, editorial, and project management daily to ensure campaigns run optimally.
• Utilize measurement and analytics to deliver against expected business results and key performance targets.
• Analyze industry and competitive data. Utilize meaningful and relevant data to improve the effectiveness and efficiency of demand gen programs.

REPORTING (20%)

• Maintain tracking reports for all executed campaigns
• Work within our Project Management Platform to record campaign efforts, hours, program specifics, and completion

OTHER (5%)

• Participates in Informa-led communities and team-building groups.
• Performs other duties as needed.

MORE ON THE TEAM

Campaign Marketing Strategy and Execution Team (CMSE) The CMSE team owns the marketing strategy, execution, and tracking for all digital, targeted, and direct programs across Markets and aligned with Informa Engage. Fulfillment of leads and user engagement through data segmenting and promotional strategies. The team also oversees all pre-sales analysis and execution for Data Marketing Products including email.

Qualifications

JOB REQUIREMENTS / PREFERRED QUALIFICATIONS:

• BS/BA IN DIGITAL MARKETING or relevant field
• An understanding of the B2B marketing environment is a PLUS
• EXCELLENT WRITING AND COMMUNICATION SKILLS (copywriting and creative writing is at least 50% of this job)
• HTML experience or familiarity
• Some familiarity with A/B Testing concepts
• Experience or familiarity with email marketing from set up through deployment
• Knowledge of social media platforms including LinkedIn, Facebook, Twitter for marketing outreach purposes
• Highly organized, strong attention to detail, with the ability to work in a deadline-oriented environment
• Ability to work independently, coordinate multiple priorities, and meet multiple deadlines and high volume with a proactive approach
• Proven ability to work creatively and analytically in a problem-solving environment demonstrating teamwork, innovation, and excellence
• A team player with a “can-do” attitude who is eager to learn and grow within the Informa family
• Strong proficiency with MS Office products (Word, Excel, PowerPoint, Teams), familiarity with Eloqua or similar CRM helpful

Additional Information

WHY WORK AT INFORMA

Employee experience is very important to us at Informa, that's why we continually invest in our colleagues and culture so it remains a dynamic, modern and welcoming place to work. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates we are also flexible with different working patterns, prioritizes internal promotions, and get:

• To work for the largest publicly owned events business with plentiful opportunities to grow and develop
• Clear learning and development (L&D) plans to assist with your career growth and goal achievement
• 15 days PTO, 10 days sick leave, 9 national holidays, 4 volunteering days, plus birthday PTO
• Competitive medial & health benefits, including vision and dental
• Employer-sponsored retirement plan with 401(k) match 
• Paid maternity and paternity leave 
• Commuters benefit - save money on transportation
• Employee Stock Purchase Plan (ESPP) - buy Informa stock with a guaranteed discount

Learn more: https://www.informa.com/talent/why-work-at-informa/

_We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer. _

_We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.  _

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