Job Description

The Business Development Executive will be leading and developing client relationships, driving new business opportunities on multiple products and services. Selling Pharma Intelligences News content marketing, advertising and sponsorship. On a daily basis you will:

• Build new accounts in the Pharma and Medtech sector on products including Scrip, Pink Sheet Medtech Insights and In Vivo - delivering sponsorship and advertising revenue growth.
• Work with client to build bespoke marketing services campaigns including custom content, research and thought leadership programs
• Convince new accounts to invest in new and innovative ways of engaging our high value subscription audiences.
• Drive marketing/advertising new business both from existing and new account prospects and media agencies
• Work closely with the existing sales teams to complement and grow the business with new revenue streams.
• Manage call rates and f2f meetings
• Plan of opening statements and matching suitability to customer and accounts and building a process for open ended questions to understands a customer’s challenges
• Assess varying needs and match solutions to right business and customer by ensuring benefits are understood
• Be responsible for managing campaigns from start to finish and for growing those client relationships.
• Assist the production team to ensure advertising campaigns go live on the site without a hitch, are successfully optimized, and perform to client standards.
• Delivery of performance reports to clients and benchmarking those results against similar campaigns.
• Maintaining a knowledge of the industry in which you work and an awareness of factors that may affect your business

Qualifications

• Prior experience selling content marketing is key in this role
• You must have an in-depth understanding of integrated B2B marketing campaigns
• Working knowledge of developing new revenue streams through creative publishing digital solutions and events
• You have a thorough understanding of selling the benefits of marketing to a subscription audience
• You have previously collaborated closely with marketing team to understand their functionalities
• Previous experience in selling and managing large B2B advertising accounts and agencies
• Experience of developing new revenue streams through creative publishing digital solutions and events
• Effective experience in utilizing a recognized Key account management structure

Additional Information

Informa is a leading business intelligence, academic publishing, knowledge and events group.  We help customers in hundreds of professional, commercial and academic communities connect and learn, and create and provide access to content and intelligence so they can work smarter and make better decisions faster. 

ABOUT INFORMA INTELLIGENCE 

Informa Intelligence provides digital intelligence and data-based products, consultancy and research services that help businesses in specialist markets make better informed decisions, spot opportunities and gain competitive edge. We work in five markets, with over one hundred brands and many expert teams delivering predictive and action-based insight and intelligence 

WHY WORK AT INFORMA  

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes ALL TYPES OF CANDIDATES. We are also FLEXIBLE with DIFFERENT WORKING PATTERNS and PRIORITISES PROMOTIONS INTERNALLY. Our benefits include:

• Learning and development plan to assist with your career development  
• 15 days PTO, 10 sick days plus 9 national holidays, 4 days for volunteering and a day off for your birthday!  
• Competitive Benefits with 401k match 
• Paid parental leave 
• Commuters benefit 
• Work with a high quality of specialist products and service  
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration  
• Share-Match options - become a shareholder  
• Regular social events and networking opportunities

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.  

This role may also be available on a flexible working schedule – please ask the Talent Acquisition team for more information.