Job Description

_ ABOUT THIS ROLE:_

Reporting to and supporting the Marketing Manager, As the Marketing Specialist, you will be responsible for executing established marketing strategies and continuously ideating, developing, and delivering engaging omnichannel marketing campaigns supporting revenue creation, registration, and attendance for the designated Event Brand(s).

You will support the delivery and success of our Event Brands’ marketing initiatives and campaigns that engage and convert both existing / retention customers and net-new leads in a variety of ways, including but not limited to attendance of our live market events, show-floor space sales, endemic and non-endemic sponsorships, digital marketing services, and other digital products.

In addition, you will support multiple product categories with engaging, conversion-focused marketing campaigns and manage external partners, resources, freelancers, campaign calendars, promotion/delivery timelines, and other project management responsibilities.

Your focus may vary daily — from planning to project management and hands-on support of deliverables to creating project reports, status updates, and/or presentations.

_ WHAT WE’RE LOOKING FOR:_

You are a highly motivated, self-starting, organized, and creative individual with a passion for modern marketing, copywriting & communications, digital media, and design. A storyteller at heart, using creativity, an analytical mindset, and an entrepreneurial spirit to ideate, develop, and execute mid and bottom-funnel, omnichannel marketing campaigns that effectively drive conversion and ultimately ensure both short and long-term successful business outcomes.

You are someone who can balance business priorities with marketing excellence; you are interested in modern marketing tactics, trends, best practices, strategies, analytics, and media trends and are excited about developing new approaches and tactics to grow our audience and improve conversions.

You possess a discerning creative eye and a deep understanding of marketing best practices. You have experience developing and planning omnichannel marketing campaigns, creating strong, engaging, innovative marketing copy, and delivering results. You thrive in highly collaborative team environments and can work successfully with multiple cross-functional teams across the broader marketing organization.

Qualifications

_ ROLE ACCOUNTABILITY AND DUTIES:_

Marketing Planning & Execution

• Work with the Marketing Specialist and cross-functional Event Brand leads to proactively ideate new campaign tactics and approaches that engage our target audience(s), drive conversion, and deliver positive ROI based on set goals and KPIs
• Execute seasonal Event Brand omni-channel marketing plans, aligned to brand / market-segment business goals and objectives. Assist in presentation of written plans, schedules, timelines.
• Execute and manage delivery of integrated / omni-channel marketing, communications, and nurture campaigns, and lead generation campaigns across channels, including: digital advertising, paid media and media partnerships, email, social media, and other tactics
• Align wider marketing teams around Event Brand event campaign timelines, plans, and goals; collaborate actively with key cross functional teams to support delivery of tactical plans
• Track fashion / marketing trends to have an in-depth awareness and knowledge of the latest content trends, site experiences, and storytelling to create new ideas and ways to bring our marketing narratives to life
• Adapt key marketing messaging and communication of value proposition(s) and own the development of supporting copy, calls to action, and customer journey for Event Brand marketing campaigns, based on target customer segments, campaign goals, and desired results; work with Brand Manager to ensure consistent tone and voice across all marketing materials and channels
• Write creative, impactful, conversion-optimized marketing copy for a variety of purposes, platforms, and channels
• Execute website updates and proactive revision/creation of marketing materials, as needed, from concept to delivery and distribution
• Work to ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more; Cross-collaborate with peers in wider marketing organization to achieve consistent brand messaging where appropriate.
• Collaborate with brand teams to develop advertising plans and schedules, appropriate messaging and copy, and creative based on marketing campaign goals; support delivery of media plans
• Interpret and analyze marketing / advertising campaign results and data; develop recommended strategies, timelines, and tactics to further optimize marketing spend and campaign ROI
• Support sales enablement efforts with project management, material packaging, training (if needed), and internal rollouts of campaigns, etc
• Provide support to wider marketing team on various initiatives and projects as needed

Reporting & Budget Management

• Regularly report to marketing leadership and other key stakeholders as needed on marketing campaign and initiative results, effectiveness, and ROI
• In cycle, utilize business analytics to help create weekly pacing reports for show registration progress, including reporting on segments and interests of registered buyer pool
• Process and code invoices, reconciliation, and tracking

Collaboration & Management

• Create strong relationships and build trust with cross-functional teams and event brand marketing leads
• Work with cross-functional marketing, content, brand teams as needed to promote and disseminate event-brand campaigns, and/or execute specific photo & video related initiatives
• Liaise with Experiential, PR, and other team leads as needed to organize, execute, and contribute to Event Brand initiatives as needed
• Interface with external clients — including brands, buyers, influencers, etc — at events to gather feedback for marketing, sales, and PR use
• Light travel throughout the year (10%) is required mainly to provide support during live fashion trade events

WHAT YOU BRING TO THE TEAM:

• 3-5 years of marketing experience
• Bachelor’s degree in Marketing or related field
• Experience and understanding of marketing function, planning, operations, and execution
• Proficiency in web and email management platforms
• Strong attention to detail and organizational skills
• Basic graphic design skills with proficiency in Adobe InDesign and Photoshop preferred
• Exceptional written communication skills, with a demonstrated ability to apply those skills and knowledge across multiple marketing formats
• Creative, positive, high-energy attitude and a strong sense of urgency and teamwork
• The ability to manage change, thrive in a fast-paced environment, work though ambiguity, and prioritize projects based on business needs
• Strong project management, multi-tasking, and prioritization skills and are able to function at a high-performance level on a tight schedule
• An entrepreneurial spirit and desire to take projects and run with them
• Culturally sensitive and able to balance human factors with professional expectations
• Articulate and responsive in communications, eloquent in the written and spoken word and able to build strong business relationships. Well-developed presentation skills.
• Interest in fashion and retail industries, fashion experience and understanding of industry a plus
• Problem solving — you balance stakeholder needs while maintaining brand and business objectives. You can identify roadblocks, determine fixes, and work in a team environment to implement the solutions to get to the end goal
• Out of the box thinking — You are willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customers
• Self-motivated with a flexible management style, able to multi-task and manage multiple deadlines and activities simultaneously
• Goal-oriented, self-motivated and adapts to changing situations and requirements

The range for this position is $60,000- $65,000, based on experience.

This posting will automatically expire on 1/ 2/2024

Additional Information

_ WHY WORK AT INFORMA:_

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development
• 15 days PTO plus 10 national holidays, 4 days for volunteering and a day off for your birthday!
• Competitive Benefits with 401k match
• Paid parental leave
• Work with a high quality of specialist products and service
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• ESPP - become a shareholder

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

See how Informa handles your personal data when you apply for a job here.