Job Description

The Social Media Digital Marketing Specialist is a highly motivated, creative and analytical individual with a passion for social media and digital marketing.  Experience or interest in the powersports industry or motorcycles a big plus.

Reporting to the Marketing Director, the individual will be responsible for organic and paid Social Media strategy and execution, website updates and digital marketing partnerships with exhibitors and sponsors – all with an eye toward generating ticket sales and brand awareness. Some administrative or other marketing duties will occasionally be required to support Marketing Team. This role requires travel to all events, sometimes consecutive weeks.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• _ _Develop Social Media strategy, with specific KPI targets, and continually track performance metrics to make necessary adjustments in consultation with Marketing Director
• Create social media calendar for Instagram, Twitter, Facebook and LinkedIn
• Source content for social media from contract photographers and partners/sponsors, as well as creating owned content through photography and video
• Schedule and execute organic and paid social media posts, with extensive live posting during events
• Manage Social Media Ambassador program
• Stay up to date on changes to social media platforms, tactics and trends, plus new emerging platforms
• Manage edits to website, using Adobe Experience Manager (AEM). Platform training will be made available. Work with internal teams to make any design or feature changes to website
• Analyze website traffic and visitor patterns using Adobe Analytics to inform adjustments to website and better conversion rates
• Collaborate with key exhibitors and sponsors in coordination with Marketing Director to create mutually beneficial digital marketing partnerships and fulfill deliverables

Qualifications

• Bachelor’s Degree in Marketing, Communications or similar field
• Experience or interest in Powersports Industry and/or knowledge of motorcycles a plus
• Proficient in Social Media strategy, analytics and execution. Using Instagram, Twitter, Facebook, LinkedIn. Knowledge of Sprout Social is a plus
• Ability to take high quality photographs and develop short form social media videos, both live and pre-recorded
• Proficient in SEO and website analytics. Experience with Adobe Experience Manager is a plus
• Comfortable working remotely and ability to stay connected with team over Teams
• Proficient in Word, Excel and Powerpoint
• Excellent written, verbal and organizational skills
• Works professionally and efficiently with cross-functional teams and outside partners, a true team player

Additional Information

WHAT WE OFFER:

• Competitive Compensation Package
• Access to LinkedIn Learning and other development/training opportunities
• Health and Wellness Benefits (medical, dental, vision)
• 401K and Matching
• Employee Stock Purchase Plan
• Generous PTO policy
• Work-life balance

_We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. _