Job Description

WHAT WE’RE LOOKING FOR:

The Fashion division of Informa Markets is looking for a hands-on MANAGER, MARKETING TECHNOLOGY to maximize the value of our marketing technology stack and to lead the evolution of the stack.  The MANAGER, MARKETING TECHNOLOGY will be in charge of management, maintenance, and upgrading of our marketing technology architecture, including marketing automation (Eloqua) and relate systems and website infrastructure strategy.

This is a great opportunity for a self-motivated, detail-oriented individual who thrives in a dynamic environment and who loves process, puzzles, and technology.  This resource, in coordination with the Senior Director of Marketing Operations and other team members stakeholders, will implement changes to our system to enhance the performance of our digital strategies and grow our digital presence. We are looking for a proactive individual who follows new trends in MarTech and is willing to implement them. 

YOU ARE ACCOUNTABLE FOR:

• Play a key role in building out the Martech roadmap, managing Martech implementations and integrations
• Maintain our website and CRM from a technical standpoint
• Collaborate with Marketing Automation Specialists on implementing improvements to current marketing automation platform (Eloqua)
• Audit/evaluate existing Martech platforms and make strategic recommendations for the future state
• Identify opportunities to set up automation and triggers across our Martech stack
• Work cross-functionally with internal teams to ensure alignment/integration
• Partner with Senior Director, Marketing Operations on strategic Martech projects (data integrity, enrichment, standardization and segmentation, integrations, developing automation workflows, analytics, etc.)
• Support Martech governance and documentation of rules and processes
• Keep up with the latest MarTech trends and implement them when fit
• Ensure training and adoption of marketing technology platforms across the marketing team
• Primary point of contact with consultants/agencies supporting marketing technology efforts
• Work closely with the other Marketing Operations team members to support their work
• Collaborate with internal teams including IT, Sales Operations, CRM and others, as needed

Qualifications

• Bachelor’s degree in Information Systems, Business Management, Marketing or related field – or equivalent experience.
• 3-5+ years of marketing operations and systems experience in a B2B organization.
• 3+ years of strong hands-on experience with our core platforms: Eloqua, Salesforce and Adobe Experience Manager (AEM) (or similar content management system).  Certification or Admin status a plus.
• Familiarity with business visualization tools, e.g., MS Power BI, Domo, Tableau. Certification a plus.
• Strong project management skills utilizing a PM system such as WRIKE, Asana, etc.
• Passion for staying up to date on trends in the Martech landscape.
• Maintains a long-term scalable solutions and automation mentality.
• Drive and passion to analyze, set priorities, and solve complex problems effectively and consistently.
• Ability to think outside the box to solve new/existing problems – willing to ask insightful questions and challenge the status quo.
• Strong problem-solving skills – ability to think creatively, use sound judgement, and be bold when making business recommendations and decisions.
• Understanding of marketing automation (Eloqua) and/or digital marketing.
• Proven success working in matrixed organizations and supporting internal stakeholders, services and platforms. Comfortable collaborating internally and externally.
• An entrepreneurial spirit and desire to take projects and run with them
• Culturally sensitive and able to balance human factors with professional expectations

Additional Information

We offer:

• Competitive Compensation Package
• Access to LinkedIn Learning and other development/training opportunities
• Health and Wellness Benefits (medical, dental, eye)
• 401K and Matching
• Employee Stock Purchase Program
• Generous PTO policy
• Work-life balance
• Additional discounts through various partnerships
• The pay range for this position is $85,000 - $100,000 depending on experience.

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.