Job Description

Informa Markets is looking for an Advertising  Analyst to join our  Qualifi team, which is focused on the commercial development and delivery of our programmatic audience and data solutions. The ideal candidate has a solid understanding of the digital advertising landscape with expertise in ad tech, digital advertising, ad networks, and campaign performance and analytics.

We are proud to stand at the forefront of Audience and Data Solutions and need a Campaign Data & Performance Analyst to serve as a liaison between our digital agency and our client campaign performance. The ideal candidate should be highly skilled and driven towards successfully launching and delivering successful digital ad campaigns.

OBJECTIVES OF THIS ROLE:

·Manage campaign performance by acting as a liaison between our external agencies and our Customer Success Managers

·Work closely with our agency partners in optimizing client campaigns

·Monitor campaign performance throughout the length of the campaign

·Recommend optimizations that will result in the best performance possible on client campaigns

·Generate weekly reporting on live campaigns and analyze the data to ensure the client is on track to hit goals/KPIs defined

·Be a product and industry expert, and act as a trusted advisor and consultant to ensure our clients are leveraging the total value of DNA offerings

·Measure and monitor campaign health via weekly reporting. Share health updates regularly to customer success managers and internal stakeholders

·Advocate product/campaign issues cross-departmentally

·Provide insight on opportunities for clients based on the performance of the current campaign  

·Act as the liaison for issues or escalations on campaign performance

·Maintain current functional and technical knowledge of DNA product offerings

DAILY AND MONTHLY RESPONSIBILITIES:

·Work closely and effectively with the client success manager to ensure campaigns are launched correctly

·Act as the day-to-day point of contact with our agencies on all launch or performance-related issues

·Ensure that campaigns are on track to deliver sold amount of impressions and performance is on track to hit the set campaign goal

·Be an escalation point to drive resolutions on technical/performance problems and concerns until resolved 

·Review weekly client reporting and provide suggested optimizations to increase campaign performance  

·Work closely with agencies to provide end-of-campaign reporting and wrap deck analysis

Qualifications

SKILLS & QUALIFICATIONS REQUIRED: 

·Extensive experience in post-sales account management and ad operations

· Must be experienced with DSPs and SSPs to understand how campaigns are set up and run

·Ability to identify underperforming campaigns and be able to suggest optimizations to increase performance

·Excellent data and analytics experience to be able to look at raw data and understand where there are gaps in performance

·You are flexible, learn quickly, and able to juggle and complete multiple priorities and projects (internally and externally) in a fast-paced environment

·General knowledge of digital advertising networks/platforms such as The Trade Desk, DV360, and social platforms

·Expertise in Excel, Tableau, and/or other analytics dashboards

PREFERRED EXPERIENCE AND MINDSET

·Bachelor’s degree in Advertising or equivalent experience

·Digital Marketing / Agency Background 

·Demonstrated focus on data and performance metrics  

·Experience within Digital advertising and analytics platforms

·Demonstrated ability to solve campaign performance proactively

·This role is the perfect opportunity for someone comfortable with a fast-paced environment, who loves to dig into and analyze data, and who can suggest innovative ideas 

Additional Information

WE OFFER:

• Competitive Compensation Package
• Access to LinkedIn Learning and other development/training opportunities
• Health and Wellness Benefits (medical, dental, vision)
• 401K and Matching
• Employee Stock Purchase Program
• Generous PTO policy
• Work-life balance
• Additional discounts through various partnerships

_We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. _