Job Description

WHAT WE ARE LOOKING FOR:
This is an excellent opportunity for an experienced marketer to join the growing, exciting, and fast-paced U.S. Medical Aesthetics group. Reporting to the Marketing Director, The Marketing Manager, B2B Events is responsible for supporting all aspects of developing a marketing strategy, and for all marketing execution in support of the Group’s portfolio of tradeshows, conferences, society, and media, and for hitting attendance, sales and revenue goals.

You are accountable for:
Work with the Senior Marketing Manager to develop the strategy to direct market brands and respective content across social media, digital and print channels, to prospective attendees, subscribers, members, exhibitors, sponsors, and advertisers within assigned brands, and support activities in other brands as needed.

• Create and manage the complete strategy and implementation process of marketing a brand and/or event including the planning stage, running pre, during and post-event marketing acquisition, and nurturing campaigns.
• Responsible for creating compelling and effective copy for marketing materials, such as website content, emails, and social media posts. Understand the company's brand and messaging, and use data and analytics to measure the effectiveness of their writing.
• Act as the brand’s copywriter creating marketing copy, working closely with the creative and digital teams, and using data and analytics to measure the effectiveness of writing. Experienced in marketing copywriting, excellent writing and editing skills, and a deep understanding of the company's target audience and goals.
• Ensure all marketing materials are designed and produced to brand guidelines and expectations.
• Lead the development and execution of the social media strategy for our brands to expand their digital footprint, increase brand awareness and engagement, and lead attendee conversion.
• Working with the Content Team, develop content marketing calendars that align with both exhibitor and attendee campaigns.
• Ensure social media is a revenue-contributing channel integrated as part of the overall marketing plan.
• In conjunction with Content Team, develop high-traffic content appropriate for multichannel distribution across web, social, email, PPC, and interactive events including but not limited to: video, photography, articles, blogs, white papers, webinars, “state of” and trend reports, etc.
• Actively engage with the target audience to identify drivers which will improve messaging and outreach strategies.
• Facilitate influencer outreach efforts, create highly visible campaigns, and post-event reports.
• Track Marketing expenditure and report monthly on marketing metrics and campaign performance against KPIs across all brands, including attendee conversions and revenue for events and subscription data for media.

Qualifications

Must Haves:

• 4-5+ years of proven work experience within the marketing space; email marketing and social media required.
• Experience with event marketing and B2B
• Excellent copywriting skills; write, proofread, edit
• Degree in Marketing, or relevant field preferred
• Ability to travel up to 20 -25%

Other Qualifications:

• Basic HTML knowledge
• Knowledge of the medical aesthetics industry is a plus
• Expertise in multiple social media platforms required
• Experience working with Marketing Automation tools
• Experience working with Adobe Suite products highly preferred
• Creative-minded with an ability to conceive interesting ideas and deliver creative content (copy, image, and video)
• Demonstrated ability to analyze data and use it to pivot to see a greater impact
• A sense of urgency and driven to hit deadlines with accuracy
• Ability to succeed in a fast-paced environment; successful multi-tasking is a must
• Agile and flexible with regards to changing priorities and business needs and in working with diverse teams and people
• Ability to grasp future trends in digital technologies and act proactively
• Excellent communication skills, ability to demonstrate the brand voice through all marketing messaging and social media activities as well as the ability to problem-solve

Additional Information

Additional information

• Pay range is 75000 - 83000 USD depending on experience
• Access to LinkedIn Learning and other development/training opportunities
• Health and Wellness Benefits (medical, dental, eye)
• 401K and Matching
• Employee Stock Purchase Program
• Generous PTO policy
• Work-life balance
• Additional discounts through various partnerships

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.