Job Description

WHAT WE’RE LOOKING FOR:

The INFORMA MARKETS - ENGINEERING group is seeking an experienced marketing professional to drive revenue and audience growth for an established B2B media portfolio serving engineers and manufacturing professionals across six brands. The ideal candidate is a motivated marketer able to hit the ground running on the development, execution, tracking, and reporting of a variety of client- and audience-facing multichannel campaigns. Reporting into the VP, Content & Strategy, the Media Marketing Specialist will collaborate closely with the editorial, sales, sales support, creative, custom project, and marketing services teams to achieve objectives.

YOU ARE ACCOUNTABLE FOR: 

• Developing and executing on plans for targeted audience acquisition, engagement, and delivery in line with strategic, brand, and program objectives. This includes:
  • Designing and executing on audience-facing engagement, re-engagement, subscription, acquisition, and nurture campaigns
  • Crafting compelling copy and messaging optimized for each channel that resonate with our communities and yield desired results
  • Identifying digital campaign tactics to support brand and program goals
  • Delivering qualified audience in line with program goals for custom and lead-gen product fulfillment
  • Working with editors to increase website and channel audience engagement
  • Tracking, measuring, and analyzing marketing initiatives to evaluate success, create benchmarks, and inform tactics for continuous improvement of marketing activities
• Developing and executing on sales marketing plans in line with business objectives that drive leads, conversion, and, in turn, revenue growth. This includes:
  • Designing and executing on client-facing marketing campaigns, focusing on new business/prospect lead-generation campaigns, nurture campaigns, and client engagement & retention campaigns
  • Crafting compelling copy and messaging
  • Evaluating and testing lead nurture pathways within Eloqua, and continuously researching lead nurture best practices to improve results
  • Analyzing campaign performance, metrics, marketing spend to revenue ratio, and sales engagement with content and collateral to drive continuous improvement and growth opportunities
• Collaborating closely with sales, editorial, and creative to produce professional and effective marketing collateral, including media kits, PPT decks, one sheets, promos, house ads, infographics, etc.
• Performing market mapping and audience planning, including database analysis, segmentation, and management. Track and report on segment performance, recommend areas for improvement.
• Overseeing efforts to obtain valuable customer and audience insights to inform business tactics and strategy
• Increasing market visibility, including oversight of internal and external live & virtual event participation
• Managing the media marketing budget
• Completing ad hoc marketing assignments, as needed

Qualifications

WHAT YOU BRING TO THE TEAM:

• Minimum 5+ years related marketing experience, with proven automated marketing success.
• Bachelor’s degree in Marketing or related field, or equivalent on-the-job experience
• At least 3-4 years professional experience in marketing at a coordinator level. The ideal candidate has B2B media marketing experience
• Proven copywriting chops marked by the ability to produce engaging and effective messaging that yields results
• Knowledge of Adobe or Google Analytics, digital advertising channels, and social marketing
• Proficiency in Microsoft Office (Word, Excel, PowerPoint). Art/design skills a plus
• Experience working in a marketing automation system (Eloqua highly preferred)
• Proven success in managing multichannel marketing campaigns that achieve revenue and strategic goals
• Focus on targets, goals, details, and deadlines
• Masterful multitasking abilities
• Flexibility, adaptability, and ability to reprioritize tasks and workload based on shifting business needs
• Ability to work independently and as a team with a variety of functional roles and teams
• Some travel required

Additional Information

WHAT WE OFFER:

• Competitive Compensation Package
• Access to LinkedIn Learning and other development/training opportunities
• Health and Wellness Benefits (medical, dental, vision)
• 401K and Matching
• Employee Stock Purchase Plan
• Generous PTO policy
• Work-life balance
• Additional discounts through various partnerships
• Salary Range:  $60,000-$65,000 annually

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

To be considered for one of Informa’s openings, please complete an online application at Informa.com or by clicking Apply.

See how Informa handles your personal data when you apply for a job by clicking on the link below:

https://www.informa.com/talent/informa-applicant-privacy-notice

Want to learn more about Informa and what makes us a great company? Check out the links below!

• Why Informa: https://informa.com/talent/why-work-at-informa
• What we do: https://informa.com/about-us/what-we-do
• Informa.com: https://informa.com
• Informa Markets: https://careers.informa.com/informa-markets/vacancies.aspx

To find out more about this position, please contact Cindy Madsen, US Talent Acquisition Partner for Informa Markets.