Job Description

MUST BE LOCATED IN SANTA MONICA AREA

The Marketing Specialist role is an exciting role as part of the Licensing family, working closely with the marketing team based out of Santa Monica and focused on our USA-based products, Licensing Expo, and the newly launched Brand & Licensing Innovation Summit which takes place in New York. This role will be responsible for a range of projects to help with attendee and exhibitor acquisition and conversion, including partnership management, copywriting, lead generation, customer journey mapping and helping to define and deliver the event marketing campaigns.

The ideal candidate for this role will be a strong copywriter and storyteller, responsible for gathering market insights and industry trends and use that knowledge to develop messaging and a positioning that resonates with our different customer groups, and leverage them across our channels for successful campaign delivery.

You will closely collaborate with leaders and stakeholders to understand customer needs to generate high-quality and meaningful marketing content, and continuously measure and improve the impact of your work.

You will be responsible for the coordination and delivery of the attendee and exhibitor campaigns in close partnership with our Digital Marketing Executive.

JOB SUMMARY/RESPONSIBILITIES:

• Assist with planning, pacing, executing and reporting all marketing campaigns, both online and offline

• Work with the marketing manager, creative designer, and brand team on development and delivery of needed marketing materials; own delivery within calendar deadlines

• Help to define the product marketing strategy including positioning, value proposition and messaging of current and new products to ensure they are differentiated and relevant to our key persona groups

• Actively contribute creative ideas for new campaign initiatives based on past campaign performance, current trends and understanding of marketing and business objectives

• Provide budgetary support where needed

• Supporting with insight initiatives to develop a deep understanding of customer needs and pain points, their behavior and perception of our brand to develop persona profiles that are actionable as part of our marketing campaigns

• Write creative, impactful, conversion-optimized marketing copy for a variety of purposes, platforms, and customer groups; work with cross functional teams (digital, events) to optimize marketing copy for conversion

• Responsible for securing, delivering and reporting on event partnerships (barters)

• Strong working relationship with the Events and Sales team to take event information and incorporate it into campaign messaging

• Provide onsite support during shows and events

• Provide support to the Marketing Manager and marketing team on additional/other initiatives and projects as needed

Qualifications

• MUST BE LOCATED IN SANTA MONICA AREA
• 2+ years marketing experience
• High attention to detail with the ability to efficiently prioritize and execute projects to a high standard
• Experience in copywriting and adapting copy for various marketing channels (web, email, social, PPC)
• Ability to manage and prioritize multiple concurrent projects from start to finish and work within short deadlines if necessary
• Strong storytelling skills to effectively communicate key benefits and value to the customer
• Team player and highly collaborative
• Good understanding of digital marketing channels
• Experience in B2B environment is preferred (events background preferred)
• Experience defining testing plans to optimize messaging is preferred
• Experience in lead generation preferred
• Willingness to travel 10% including international travel

Additional Information

WE OFFER:

50- 58K SALARY RANGE

Competitive Compensation Package Access to LinkedIn Learning and other development/training opportunities Health and Wellness Benefits (medical, dental, eye) 401K and Matching Employee Stock Purchase Program Generous PTO policy Work-life balance Additional discounts through various partnerships

_We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. _