Job Description

SUMMARY:

Assists Marketing and Communications team in developing and executing short and long-term strategies to build awareness of Great Lakes Science Center’s mission, programs and people to facilitate attendance and revenue growth. This position will serve the communication needs of all departments in the organization to grow both earned and contributed revenue. This Digital Marketing Coordinator is responsible for the implementation and tracking of website updates, digital marketing and email campaigns, social media strategy and execution, and building awareness of brand, special exhibitions, programming, and partnerships through robust content production and distribution across multiple platforms.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Create relevant and engaging content for social media and e-communications
• Assists in the creation and updating of content for the Science Center’s website
• Responds to guests in a timely manner via social media and e-communications platforms
• Assists with the creation of social media and digital assets, including working with external partners
• Develops content for the biweekly e-newsletter
• Provides ongoing measurement and analytics for website, social media and e-communications
• Assists in the management and maintenance of media relations and external communications, as needed
• Works with graphic designers and creatives to ensure brand consistency across all communications platforms and marketing assets
• Works with all departments to ensure brand and messaging consistency
• Frequently attends meetings across departments to gain the messaging, impact, and strategy to better inform communications initiatives
• Cooperate and communicate positively and constructively with others to effectively manage shared space and resources
• Able to adapt to changing technologies and seek out continuing education to raise the bar of the organization’s communications, knowledge of social platform business functions and content creation related to mission and sales goals  
• Performs departmental administrative functions under guidance from the Director of Marketing and Communications

COMPETENCIES:

• Creative
• Attention to Detail and Timeliness
• Self-motivated
• Collaboration and Communication
• Business Acumen

WORK ENVIRONMENT:

This job operates in a professional museum office environment with frequent engagement with guests, members of the media, and Science Center staff. This role routinely uses standard office equipment such as computers, phones, and copiers, and interacts with the programming and STEM activities of the Science Center.

Please also note that this position requires weekend, holiday, and evening hours to meet the needs of Science Center operations.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to handle or feel; and reach with hands and arms.

This position requires the ability to occasionally lift products and supplies, up to 20 pounds.

Qualifications

EDUCATION AND WORK EXPERIENCE QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Public Relations or equivalent preferred
• A minimum of 1-2 years experience in marketing, communications or public relations
• Proficient in Microsoft suite of programs, social media platforms and Google Analytics. Familiarity with Drupal required and experience with MailChimp a plus
• Strong verbal and written communication skills
• Ability to work under pressure with minimal supervision, meet deadlines and handle multiple projects simultaneously
• Strong cross-functional and team collaboration skills
• Demonstrated relationship-builder who is able to partner cross-functionally and work effectively with various levels of the Science Center

Additional Information

• Salary - $45,000 annually
• Great Lakes Science Center offers a range of benefits including health care, employee discounts, 403(b) retirement savings plan, paid time off and more!

It is the policy of GLSC to provide equal employment opportunities (EEO) free from illegal discrimination, harassment and retaliation to all qualified applicants for employment without regard to race, color, religious affiliation, sex (including pregnancy), sexual orientation, gender identity, or gender expression, national origin, ancestry, citizenship, immigration status, age, source of income, familial status, marital status, veteran or military status, genetic information, disability or any other basis protected by applicable law. GLSC complies with applicable state, federal and local laws governing non-discrimination in employment.

Great Lakes Science Center is an Equal Employment Opportunity employer. All of your information will be kept confidential according to EEO guidelines.