Job Description

We’re seeking a motivated, results-oriented MARKETING MANAGER - AUDIENCE ACQUISITION. Drive awareness, ignite action, and convert target audiences for our in-person and virtual events. You’ll lead and manage the development and execution 

of multi-channel audience acquisition campaigns using data-driven insight and past marketing experiences.  

Stellar creativity and copywriting skills are a must for this role, as are solid project management skills. You’ll work on brand messaging, outbound campaigns, audience segmentation and journey, event website content, digital advertising, social media and more.

The MARKETING MANAGER - AUDIENCE ACQUISITION will work in close partnership with the event director, fellow marketers, sales and content/editorial teams to meet conference pass revenue goals. The ideal candidate will have at least 5 years’ experience leading B2B outbound marketing campaigns with strong project management skills. The role will report to the Director of Marketing. 

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Develop, manage and execute strategic, data-driven marketing plans that result in hard transactions and conversions with target audiences for physical/digital events and products 
• Up and cross-promote and sell relevant products and services to target market audiences 
• Expand audience marketing opportunities by creating and managing programs with media partners, industry leaders, bloggers, associations, speakers and exhibitors 
• Develop marketing automation strategies including personas, segmentation, landing pages, lead scoring, customer journeys, and nurture campaigns 
• Regularly review marketing plans, response rates, audience demographics, and industry best practices to ensure marketing efforts are effective, efficient and successful, making recommendations and adjustments as appropriate 
• Work with the General Manager, Editors and Content Directors, sales team, PR team and other partners to develop strategy, positioning and key messages for event and media brands 
• Partner closely with Prospect and Client Marketing teams to increase revenue opportunities from audiences and vendors 
• Manage community building and social media strategies that drive engagement, interaction, brand affinity, and improve the audience experience 
• Manage content marketing strategy including websites, blogs, gated reports, video, email, and images, and ensure communications across channels accurately reflect positioning and key messaging  
• Liaison with central marketing and operation teams to support brand, event and campaign initiatives 
• Implement initiatives to enhance attendee experience at physical events including attendee orientation, VIP programs, matchmaking, signage, maps, mobile app, and overall experience design 
• Stay abreast of the latest trends and developments in the Contact Center community, experiential marketing and strategic marketing communications

Qualifications

• Able to work independently in a fast-paced environment while balancing strategic, tactical and analytical responsibilities. 

• Track record of success in meeting or exceeding goals by utilizing traditional, online and social media marketing strategies 

• Strong verbal/written communication and project management skills 

• Self-motivated with ability to manage up and across multiple teams and individuals  

• Experience in event, media and research marketing 

• Experience and comfort with data capture and analysis, database marketing and research 

• Ability to balance tactical executional requirements with high-level strategic thinking 

• Experience working with email service providers (preferably Eloqua) 

• Proficient in working with PowerPoint, Word, Excel, Outlook 

• Knowledge of and interest in the Enterprise IT and tech market preferred 

• BA/BS required 

• Some travel required 

• THE PAY RANGE FOR THIS POSITION IS $64,000 - $85,000 DEPENDING ON EXPERIENCE

Additional Information

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development  
• 15 days PTO plus 10 national holidays, 4 days for volunteering and a day off for your birthday!  
• Competitive Benefits with 401k match 
• Paid parental leave 
• Work with a high quality of specialist products and service  
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration  
• ESPP - become a shareholder

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

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