Job Description

The goal of the Marketing Manager is to work with the Senior Marketing Director and full Cybersecurity team to develop media & event positioning and messaging, manage audience marketing programs, and execute successful marketing campaigns based upon a clear understanding of the needs of target audience segments in the cybersecurity market. The market-leading brands in the Cybersecurity portfolio include Black Hat, Dark Reading, Omdia Cybersecurity, and SecTor.  

Responsibilities will include the following, across the aforementioned brands:

• Audience Development, Acquisition & Retention: In collaboration with the Sr. Marketing Director, develop and execute a comprehensive marketing plan(s) to meet/exceed audience KEMA and revenue growth goals
• Program Management:  Oversee multi-channel audience marketing & communications programs including (but not limited to) Email, SEM/SEO, social media, online/web, mobile applications, and offline channels
• Reporting/Analytics:  Regularly review marketing plans, response rates, attendee demographics, and industry best practices to ensure marketing efforts are effective, efficient, and successful in building audience and KEMA; making recommendations and adjustments as appropriate
• Content Marketing: Collaborate with the Black Hat Event Production team, Dark Reading team and other editorial resources to develop and execute content-driven marketing materials to support/enhance audience marketing efforts
• Event Deliverables: Plan and manage on-site Marketing/Brand collateral, including signage, merchandise, photography/ video for Cyber pillar events
• Online/Web Presence:  Ensure event websites are current, accurate, functional, on message, and integrated with marketing strategies
• Research:  Execute audience research programs/surveys and provide relevant data and analysis to be used in marketing, sales, and content development
• Brand Champion: Work with the Marketing Director, Pillar Lead, content managers, sales team, and partners to develop and maintain brand look & feel, style guides, event positioning and key messages for Black Hat, Dark Reading, SecTor, Omdia and additional Cybersecurity pillar products, as required
• Sustainability: Support Informa corporate sustainability efforts and lead those efforts within the Cybersecurity pillar

Qualifications

• Strong verbal and written communication skills
• Knowledge of and interest in the information security market preferred
• Experience in live event and/or media marketing
• Excellent project management skills and experience
• Track record of success in meeting or exceeding goals by utilizing traditional, online and social media marketing strategies
• Experience working with and managing social media platforms and tools—Sprout Social, Twitter, Facebook, LinkedIn, etc.
• Experience and comfort with data capture and analysis, database marketing and research
• Self-motivated with ability to work with multiple teams and take direction from multiple individuals and outside partners
• Experience working with email service providers (preferably Eloqua)
• Proficient in working with PowerPoint, Word, Excel, Outlook
• Base-level understanding of Microsoft Access or similar information management tools
• BA/BS or demonstrable relevant work experience required
• Some travel required

Additional Information

Why work at Informa  

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development  
• 15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday!  
• Competitive Benefits with 401k match 
• Paid parental leave 
• Work with a high quality of specialist products and service  
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration  
• ESPP - become a shareholder

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

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