Job Description

The Digital Marketing Associate role is a dynamic opportunity within Informa’s centralized Campaign Marketing, Strategy and Execution division, responsible for overseeing all aspects of inbound and outbound marketing campaigns for the Technology Markets. The qualified candidate will have experience with email marketing, lead generation, tracking and analysis and will have strong writing skills, an acute attention to detail, and be deadline oriented. Additionally, the candidate will need to have an understanding of marketing fundamentals such as segmentation, A/B testing, data analysis, web analysis and marketing automation.

** _ _Campaign Marketing (75%)__**

• Execute and oversee successful marketing campaigns to meet webcast, content syndication, and survey goals
• Manage all aspects of outbound email marketing campaigns, including copywriting, designing HTML, setting deployment strategies, developing QA process and tracking
• Contribute to inbound social media marketing on brand Twitter and LinkedIn pages
• Collaborate with sales, editorial, and project management daily to ensure campaigns run optimally
• Utilize measurement and analytics to deliver against expected business results and key performance targets
• Analyze industry and competitive data. Utilize meaningful and relevant data to improve effectiveness and efficiency of demand gen programs

** _ _Reporting (20%)__**

• Maintain tracking reports for all executed campaigns
• Work within our Project Management Platform to record campaign efforts, hours, program specifics and completion

** _ _Other (5%)__**

• Participates in Informa-led communities and team building groups

Qualifications

Education:

• B.A. - Marketing, English, Communications, Public Relations, Business Administration or similar areas of concentrations

Preferred Experience:

• Understanding of the B2B marketing environment is a PLUS
• Excellent writing and communication skills (copywriting and creative writing is at least 50% of this job)
• HTML experience or familiarity
• Strong proficiency with MS Office products (Word, Excel, PowerPoint, Teams), familiarity with Eloqua or similar CRM helpful
• Some familiarity with A/B Testing concepts
• Experience or familiarity with email marketing from set up through deployment
• Knowledge of social media platforms including LinkedIn, Facebook, Twitter for marketing outreach purposes
• Highly organized, strong attention to detail, with the ability to work in a deadline-oriented environment
• Ability to work independently, coordinate multiple priorities, and meet multiple deadlines and high volume with a proactive approach
• Proven ability to work creatively and analytically in a problem-solving environment demonstrating teamwork, innovation and excellence
• A team player with a “can-do” attitude who is eager to learn and grow within the Informa family
• The pay range for this position is $44,625 - $55,000 depending on experience.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks

• Broader impact: take up to four days per year to volunteer, with charity match funding available too

• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount

• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more

• Recognition for great work, with global awards and kudos programs

As an international company, the chance to collaborate with teams around the world, we’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.