Job Description

Our ****_Marketing Segmentation Analyst_ will be joining the Marketing Operations team providing technical support to marketing partners in the development of email distribution lists aligned with the brands’ target demographics and behavioral criteria. You will control and evaluate marketing customer data across multiple databases and brands within Informa Tech.

You will play a critical role in growing and monetizing our subscriber base by building and executing campaigns that drive subscriber acquisition, retention and engagement through a variety of marketing channels. You should be proficient in advanced customer segmentation, marketing analytics, and reporting.

Day-to-Day:

• Work in conjunction with email and automation specialists to ensure target audience, propensities, and buying personas/ profiles are clearly defined/understood for content, timing, and personalization.
• Create email segments, leveraging Eloqua’s Segmentation capabilities including behavioral segment filters and data uploads
• Create segmentation queries using Treasure Data, OBIEE or other similar platforms
• Assist with performing data quality audit to identify bad data and facilitating correction and normalization
• Pull segmentation analysis for various email campaigns including segment source attribution, propensities, and online data histories
• Create Lead Scoring Models
• Understand all available/collected/stored contact data fields that can be used for email segmentation queries
• Provide database reporting for pre-sell planning and sales pitch
• Work closely with the Data Governance Lead to ensure data processes, frameworks, and governance is understood and adhered to
• Understand business’ data collection, usage, storage, and retention policies

Further Responsibilities:

• Participate in cross-departmental and pillar marketing teams training on how to drive subscriber engagement and retention
• Drive operations and administration of duplicate account resolution, data standards, and data cleansing.
• Reduce bounce rates and delivered timely, accurate, and useful data availability that enhanced the visitor’s experience by identifying key system integration points and implementing integrations between primary source CRM and 3 externally facing applications.
• Fix email segmentation to enhance targeting for marketing and sales emails.

Qualifications

• Bachelor’s degree required, preferred in areas of Statistics, Math, Economics, Business/Marketing, or related area

** At least one (1) year of marketing database and operations experience**

• Demonstrated success in a database or marketing analytics
• Proficiency in Eloqua segmentation capabilities, lead scoring, and data normalization
• Database marketing background
• Solid foundation and understanding of automation principles, customer contact strategies, and privacy compliance
• Prior experience of managing project activity, ability to prioritize and manage time efficiently
• Outstanding collaboration and communication skills written, verbal, presentation
• Externally focused; keeps abreast of technology developments and how to apply that knowledge to business problems

The pay range for this role is $51,000 - $60,000 depending on experience

Additional Information

Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development
• 15 days PTO plus 10 national holidays, 4 days for volunteering and a day off for your birthday!
• Competitive Benefits with 401k match
• Paid parental leave
• Work with a high quality of specialist products and service
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• ESPP - become a shareholder

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

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