Job Title: Commercial Content Manager

Duration: 6 Months (W2 Possible Conversion)

Location: San Francisco, CA

Responsibilities:

• Owns content planning and execution for key Commercial Plan (CP) content across retail, site and email placements for our leveraged markets (Mexico & Outlet) as well as case-by-case CP events for US/ Canada

• Owns strategic planning and execution of evergreen in-store Commercial signage

• Supports pre-season planning, in partnership with the Sr Manager, to develop omni strategies, ensuring all messaging is backed by strong product and impactful store presentation o Including: Building out monthly online content calendar across markets

• Managing testing agenda and roadmap

• Manages in-season CP contingency offers

• Plans and implements holiday offer landing page

• Lead for ad hoc projects related to digital and retail commercial content

• Accountable for all relevant vehicle insights & inputs in applicable briefs at a seasonal and monthly level

• Participates in all in-season dialogues as a Commercial content representative, inclusive of in-season kick-off, creative reviews, final layout reviews, and mechanicals approval, partner with internal teams to lead creative development that delivers on objectives within budget

• Knows the customer experience end-to-end, bringing an understanding of the market and competitive trends to all placements

Skills:

• Proven ability to translate business priorities into compelling marketing messages

• Strategic, data-driven, global thinker with a customer focused mindset

• Solid analytical skills, ability to glean insights and tell a story from data

• Strong ability to prioritize on the go

• Team player with top notch people skills who can foster dynamic relationships with leaders of other cross functional teams, including but not limited to: Merchandising, Production, Creative, Styling & Photo Production, Visual Merchandising

• High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity

• Laser focused on results both at an individual level and for the team at large

• Self-starter with an innate sense of curiosity and eagerness to test and learn

• Understanding of Microsoft Suite, Airtable and WorkFront experience

• Expert understanding of content marketing KPIs, particularly in a digital space.

• Expert understanding of both digital and retail content marketing strategies.

• Understand business needs in order to prioritize workload.

Background:

• Experience in fashion and retail strongly preferred

• 2-3 years of experience in consumer marketing; content marketing experience required

• 2-3 years experience, ideally in retail or e-commerce with focus on content strategy