Job Title: Events Demand Generation Marketing Manager

Duration: 6 Months (W2 Possible Conversion)

Location: San Francisco, CA

Responsibilities:

• Create and scale demand generation, attendee communications, and digital strategy plans for events of different sizes and audiences for existing and new accounts.

• Partner with sales and marketing leadership to develop and drive results-oriented audience acquisition campaigns to hit registration and pipeline goals.

• Provide proposals outlining future audience communications program needs, including audience strategy, numbers forecast, digital strategy optimization.

• Partner with marketing operations to create campaigns, reports, and dashboards to optimize audience reporting for every event.

• Manage all technical aspects of key marketing systems (Salesforce & Salesforce Marketing Cloud) to generate segmented messaging via email, SMS, social, and mobile push notifications.

• Own analysis of marketing campaign performance, web, and digital assets, as well as a reporting framework for weekly, monthly and quarterly results and goal attainment.

• Identify and execute tests and opportunities for optimization across all owned functions.

• Partner with campaigns to create a seamless transition for the follow up campaign to increase sales pipeline and lead generation.

• Communicate with the senior leadership team regarding program execution, results, and impact.

• Ability to work cross functionally with 10+ teams to deliver results on target and on time.

• Drive deployment of events websites focused on registration and audience pre-event prep.

Qualifications and Skills

• Bachelor's Degree, Marketing or Business.

• 5+ years of marketing experience, with an emphasis on audience acquisition and demand generation.

• Strong project management and organizational skills, including the ability to meet deadlines and use collaboration tools.

• Must be data driven and results oriented with a strong base knowledge of audience acquisition for Cloud / SaaS companies.

• Familiarity with Excel data models for event audience related projections.

• Very high attention to detail.

• Familiarity working with the Salesforce Sales Cloud and Salesforce Marketing Cloud is a must.

• Cross functional team player with the ability to prioritize multiple projects.

• Must quickly grasp company messaging and branding.

• Very strong written, interpersonal, and communication skills.

• Able to work on complex tasks independently while collaborating with others.

• Experience managing events communication in a B2B cloud technology setting.

• Flexible attitude and experience working in a fast-paced environment.

• Able to effectively prioritize work and balance stakeholders.

• Experience deploying marketing websites and advanced knowledge of web analytics metrics that impact business goals.

• *Curious, self-starter, learner with a growth mindset