Sorry, this listing is no longer accepting applications. Don’t worry, we have more awesome opportunities and internships for you.

Strategic Planner/Analyst

I

Infusion by Castells

Strategic Planner/Analyst

Los Angeles, CA
Full Time
Paid
Similar Jobs
  • Responsibilities

    Job Description

    DESCRIPTION

    The strategic planner/analyst reports directly to the CEO, Chief Strategy Officer in a wide range of in-depth intelligence gathering, data assessment, research, and trending analysis.  Primary clients who need daily support are in telecommunications/mobile services and entertainment.

     

    RESPONSIBILITIES

    • Acquire in-depth knowledge of and be conversant in key clients’ businesses, issues, and trends for Multicultural/Hispanic markets and General Market - so as to define problems, find opportunities and develop insights.
    • Read, collect, and cross-tabulate data, analyze and interpret to draw valid conclusions from a range of agency online resources, reports, syndicated research (eg., Mintel), trending, and survey databases (eg., Simmons), as well as directly searching online.
    • Write assessment reports, presentations, white papers, business communications, or stories.
    • Analysis may include: business opportunity, strategic success roadmap, category, trending, competitive spend and creative, segmentation, positioning, product mix, market priorities, CRM, get/grow/keep, creative insights, and/or social listening, and digital marketing analysis.
    • Effectively present research results in agency / client meetings. 
    • Conduct ongoing research to help understand categories, brands, targets, etc., and proactively share intel with the team.
    • Must be flexible to quick Client requests and changes, and a lot of data runs and analysis.
    •  This is not a 9 to 5 job, but definitely flexible.

     

     

    QUALIFICATIONS

    • Bachelor's Degree required.

    • 5+ years related experience in planning at an advertising agency or client-side.
    • Knowledge of and experience with telecommunications/Mobile and direct marketing preferred.
    • A “can do” attitude person who seeks out opportunity and challenge.
    • Strong communication and presentation skills, adept at internal and external working relationships.
    • Highly organized, detailed, multi-tasking, and client service-minded.
    • Strong analytical and trending skills, with proven quantitative/qualitative research experience.
    • Ability, desire, and discipline to dig deep into a category, marketing, and consumer data to generate business implications, target opportunities, and consumer creative insights.
    • Proficiency in MS Office/Outlook, PowerPoint, Excel, Simmons, Nielsen, digital and social listening tools.

     

    BENEFITS

    Full medical, 401K, Paid vacations, flexible schedule.

     

     

    _ _

    Company Description

    We are strategic leaders of our client's business growth, as Hispanic marketing stewards across all the P’s. Infusion by Castells envisioned a Hispanic agency focused on client ROI, with full business immersion, a strategic roadmap to creative solutions, and analytics to find and tell the story. A team with interdisciplinary and strategic skills across the board, and a mix of General market, client-side and Hispanic experience to know how to collaborate effectively, and when to align, parallel, deviate or lead the overall strategy. That’s why we are the Architects of TransculturationTM.