Job Description
POSITION TITLE – STRATEGIC PLANNER & ANALYST
REPORTS TO
President, Chief Strategy Officer
DESCRIPTION
Support President and top account personnel for all strategic, business performance, category, brand, Direct, competitive and consumer analysis and initiatives across the marketing 5 P’s for Charter Communications Multicultural account. Secondary work may include agency initiatives, support of other clients and new business.
RESPONSIBILITIES
Acquire in-depth intelligence and knowledge of, and be conversant in key clients’ businesses, issues and trends for Hispanic, African-American and General Market - so as to define problems, find opportunities and develop actionable plans, strategies, insights and presentation decks.
Read, collect and cross-tabulate data, analyze and interpret to draw valid conclusions from a range of Client research/metrics, online sources, reports, syndicated research (Mintel), trending, and survey data bases (Simmons).
Write assessment reports, presentations, white papers, business communications and/or stories.
Analysis will include: business opportunity, performance tracking and actionable solutions, strategic success roadmap, category, trending, competitive, segmentation, positioning, product mix, market priorities, CRM, get/grow/keep, creative insights, digital, social media and overall marketing plans.
Effectively present research presentations and results in agency / client meetings.
Conduct research to help understand category, brands, targets, etc., and proactively share with team.
QUALIFICATIONS
Bachelor's Degree required.
3+ years related experience in planning at an advertising agency or client side
A “can do” attitude, Person who seeks out opportunity and challenge
Must work well under pressure, prioritizing projects according to changing deadlines
Strong communication and presentation skills, adept at internal and external working relationships
Highly organized, detailed, multi-tasking, and client service minded
Strong analytical and trending skills, with proven quantitative/qualitative research experience
Ability, desire and discipline to dig deep into category, marketing and consumer data to generate insights
Proficiency in MS Office/Outlook, PowerPoint, Excel, Simmons, Nielsen, digital and social listening tools.
Strongly Preferred – Knowledge of, and experience with telecommunications business and direct marketing
Company Description
We are strategic leaders of our client's business growth, as Hispanic marketing stewards across all the P’s. Infusion by Castells envisioned a Hispanic agency focused on client ROI, with full business immersion, a strategic roadmap to creative solutions, and analytics to find and tell the story. A team with interdisciplinary and strategic skills across the board, and a mix of General market, client-side and Hispanic experience to know how to collaborate effectively, and when to align, parallel, deviate or lead the overall strategy. That’s why we are the Architects of TransculturationTM.