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Marketing Manager (Digital)

Ingram Content Group

Marketing Manager (Digital)

New York, NY
Full Time
Paid
  • Responsibilities

    Job Description

    INGRAM CONTENT GROUP (ICG) is hiring for a MARKETING MANAGER (DIGITAL) to contribute to our team in our NYC office.  In this role you will develop and implement online marketing campaigns that generate consumer demand and improve book sales performance. You will develop and execute strategies to engage consumers through online and digital channels. As the Marketing Manager, you will work closely with Ingram’s book publishing clients on title selection and marketing strategy, aligning content with audiences to run campaigns that meet key performance indicators on reach, cost, and revenue. Finally, you’ll coordinate marketing efforts among in-house marketing staff, agency partners, and freelancers to execute ROI-positive digital advertising campaigns.

    Do you have experience working with digital advertising agencies, either in-house or as a client?  Do you have a passion for reading and supporting online discovery of new books?

    At Ingram, our publisher-facing business offers more than just traditional wholesale services.   It offers fully integrated and relevant solutions for client publishers.   Comprised of book printing, digital book, distribution, publishing sales and marketing services, this part of Ingram’s business helps publishers discover more ways to sell content in markets across the globe.  Based in the Nashville area, New York, Berkeley and other locations, our teams are collaborative, innovative, dynamic, and passionate about the business. 

    The world is reading, and it is our goal to connect as many people to the content they want in the simplest ways.  If you share that passion, enjoy working in a fast-paced environment and want to contribute to a strategic part of the business that is evolving and expanding, we can’t wait to meet you!

    REQUIRED QUALIFICATIONS:

    • Bachelor’s degree
    • 5 years experience in consumer marketing and digital advertising, either in house or in an agency environment.

    PREFERRED SKILLS:

    • Experience with search and social media advertising (Google, Facebook, others)
    • Experience with retail advertising (Amazon)
    • Experience using Excel, including pivot tables and V lookups
    • Experience with lightweight design tools (eg. Canva or similar) for advertising creative
    • Experience presenting to internal and external stakeholders
    • Excellent written and communication skills, for creative development and for reporting on campaigns

    KEY RESPONSIBILITIES:

    • Executes and manages advertising campaigns in leading search, social, and retail advertising channels (including Facebook, Amazon, and Google among others). Excels at project management and running several campaigns simultaneously.
    • Develops and leverages deep audience insights to ensure optimal ad targeting and creative development.
    • Effectively communicates to key internal and external stakeholders around campaign status, KPIs, and recommended actions (including overseeing regular reporting to distribution publishers and Ingram management).
    • Develops and implements content to support marketing plans and campaigns.
    • Employs digital advertising best practices around targeting and segmentation, tests and A/B splits, and campaign optimization.
    • Routinely analyzes advertising and sales performance in order to achieve ROI goals and inform strategy.
    • Monitors trends, best practices and techniques across the book industry, ecommerce, social media, consumer marketing, and online advertising spaces.
    • Stays up to date with the marketing technology landscape, seeking tools that aid in audience understanding and campaign execution.
  • Qualifications

    Additional Information

    PERKS/BENEFITS:

    • A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
      • 15 vacation days & 12 sick days accrued annually and 3 personal days
      • 401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more
      • Wellness program with access to local fitness centers for one low price
    • Avid reader?
      • Up to 40% discount off books at Ingram’s First Edition Bookstore
      • Discounted offers to self-publish with IngramSpark®!
    • Encouraged continued education with our tuition reimbursement program
    • Financial and in-kind opportunities to engage with non-profits in your community
      • Company match program for United Way donations
      • Volunteer opportunities and in-kind drives for non-profits throughout the year
    • Casual Dress Code

    The world is reading and INGRAM CONTENT GROUP (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries and educators, Ingram makes these services seamless and accessible through technology, innovation and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print-on-demand, and digital learning. Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, VitalSource Technologies LLC, Ingram Library Services LLC, and Tennessee Book Company LLC.

    Ingram Content Group LLC is an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.

    • EEO/AA Employer/Vet/Disabled
    • We participate in EVerify.
    • _EEO Poster in English _
    • _EEO Poster in Spanish _