Job Description

SALES & PROMOTIONS SPECIALIST (SPS) JOB DESCRIPTION 

OVERVIEW 

Inspira Marketing Group, an award-winning experiential marketing agency, is seeking brand representatives for an exciting 12-week sales and promotions program happening in 7 markets around the country on behalf of our client, Vermont Cider Company. This program will focus on Vermont Cider Company’s “Day Chaser” brand.

Day Chaser is a ready-to-drink spirit-based canned cocktail with real fruit juice and sparkling water. This easy drinking beverage is perfect for those living an active lifestyle full of adventure. https://daychaser.com

PROGRAM TIMING 

• TRAINING: June 6th – June 12th
• ACTIVATION: June 13th – September 7th

This program is scheduled to launch the week of June 6th with an in-depth virtual training followed by 12 weeks of activation from June 13th through September 7th.

PROGRAM STRUCTURE 

• (~50) Dedicated Accounts (On & Off Premise)
• (~5) Product Samplings per week o 2 hours each
• (~12) Account Calls per week o Defined as scheduled meetings with an account gatekeeper to obtain new points of distribution (PODs) and/or increase velocity
• Tuesday – Saturday Schedule (off Sunday/Monday)

COMPENSATION STRUCTURE

• W2 employee
• Bi-weekly payroll
• Salary - $1,100 - $1,200 per week (based on experience) 
• Bonus/Incentive Opportunities - up to $2,500
• Travel stipend - $150 per week to cover travel expenses 
• A corporate American Express card will be provided to use for all work-related expenses.

RESPONSIBILITIES 

• Oversee and build relationships with ~50 accounts on & off premise accounts
• Schedule and execute ~5 product samplings per week
• Work closely with local distributor and distributor partners to collaborate on goals and objectives and ensure proper product inventory and proactively manage OOS issues
• Securing new points of distribution (PODs) and increasing product velocity
• Recapping & Reporting after activation
• Meeting KPIs (Key Performance Indicators)
• Social Media Postings/Engagements
• Relationship building in accounts, with consumers & distributors
• Product Placement
• Account Product Training
• Consumer engagements/interactions on product

REQUIREMENTS 

• Must be at least 21 years of age
• Must be available for the duration of the 12-week program
• Must live in the specified territory
• Must have access to reliable transportation – personal vehicle
• Must be willing to travel within the assigned sales region
• Must be able to lift/move cases of product and/or point of sale displays regularly
• Must be willing to work weekends and/or holidays, as needed

SKILLS 

• Outgoing, high energy, driven
• Strong organizational skills
• Excellent writing and verbal communication skills
• MS Office skills
• Execute POS programs to standard
• Ensure compliance with all alcoholic beverage regulations
• Assist in executing impactful promotions, educational presentations, and sales meetings both independently and with team members, at accounts
• Utilize online database and systems to track all territory progress
• Maintain open communication with field and HQ
• Manage budget and maintain records for monthly reconciliation
• Sales and/or customer service experience PREFERRED 
• Beverage industry experience and/or interest PREFERRED 
• Social media fluency and/or experience A PLUS